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Seth Godin on Presenting to Persuade
You can learn to use Powerpoint or Keynote to make an impact. Why is your deck so bad, and how can you turn it into an effective tool? Instead of focusing on the craft of making slides, thought leader Seth Godin takes you on a journey to understand what your presentation is actually for. He'll help you see that a presentation is a unique and powerful opportunity, a chance to be heard, a moment where you have the leverage to make something happen. In this forty-minute course, you'll learn how to engage, how to seek enrollment and how to discover and integrate the worldview of your audience. This course will forever change how you give and consume presentations and might just save your organization from another ten thousand hours wasted watching useless bullet points fly by. This short course is a radical rethinking of Powerpoint (or Keynote) and how you use a deck and a presentation to be heard. Instead of focusing on prettier slides, you'll learn how to use the leverage and attention you get as the presenter to understand the audience, enroll them in your journey and share your point of view. NOTE! I'm not going to try to teach you to operate the software. Instead, the course teaches you to avoid falling into the passive voice trap that's built deep into the design (and our expectations) of how people use Powerpoint. We've all spent too much time watching (and giving) presentations that are boring, ineffective and irrelevant. It's time to change that.
Futures & Options Trading for Beginners
Learn how futures and options work in financial markets and how traders use them to manage risk and generate returns. Build practical knowledge of derivatives trading and strategy design. This course provides a structured introduction to derivatives markets, focusing on futures and options trading. You will explore how derivatives derive value from underlying assets and understand the role of traders, hedgers, and speculators in financial markets. You will learn the mechanics of futures contracts, including pricing, expiration, and long and short positions. The course also explains options fundamentals such as strike price, premiums, and how volatility influences option pricing. A key focus is placed on practical trading strategies. You will explore commonly used options strategies such as spreads, straddles, and butterfly positions, and understand how traders design these strategies based on market expectations. Through payoff analysis and real-world examples, you will develop the ability to interpret trading outcomes and evaluate risk-return profiles. By the end of the course, you will be able to confidently analyze futures and options, apply trading strategies, and use derivatives for hedging and investment decision-making.
The economic model of emerging countries - Michael Spence
--------------------------------------------------------------------------------------------------------------------- First time on Udemy, course delivered by Nobel laureates themselves. Here is what our students have to say about the course: "The specialty of the course being that you are with a Noble Laureate and getting into his views and ideas in a plain and simple mode just for layman term. One of the best course, indeed." - Prabhakar "Amazing course. instructor was so knowledgeable and a details information on Industrial growth. highly recommended.." - Somenath "It is really deep and global course will make you understand the advanced level of economic conditions of the global economies" - Mujahid "I am very thankful that I become part of this course. Truly it's more than worth the amount of what it was offered to enroll in this course." - Marvin And Many more.. --------------------------------------------------------------------------------------------------------------------- In this masterclass Nobel laureate Michael Spence presents the new economic players and the challenges of the global world. At the dawn of the third millennium, there are new players that have taken the economic stage: they are the emerging economies, in particular, the so-called BRIC group (Brazil, Russia, India, China) and south-east Asia; the story of their overwhelming development, lights and shadows of the new dynamics of the global economy. This course is for: • Anyone with inquisitive and open mind • Everyone interested in economics and who would like to learn more about economic model of emerging countries • Anyone with Interest in science • Anyone with true passion for leaning and attaining true knowledge at an affordable price. • Attending the course does not need any economic skill since it is presented in a clear and simple manner • Anyone who appreciates and admires the knowledge brought to our race from Nobel Prize laureates' works. With this course you will learn: • Over 20 lectures and 1.5 hours of content! • 17 masterclasses and 1 hour and more of content • You will learn which the new emerging countries are at the dawn of the third millennium • You will learn about economic phases of development and recession in the different historical periods From literature to economics, art to philosophy, EdooTV and The Thought Flame gives voice to the world's leading experts, describing and sharing ideas and knowledge that are essential for all of us. Don't wait, be a part of this amazing community now. Knowledge and ability to think with open mind is the best gift you can give to yourself and your loved ones. Feel free to contact us for bulk buying and corporate deals as well.
Track Key KPIs
Track Key KPIs is an intermediate course designed for aspiring brand managers and marketers who need to translate data into a clear story of brand health. In today's data-driven landscape, success isn't just about big ideas; it's about knowing which numbers matter and what they're telling you. This course provides a clear, practical guide to the essential discipline of KPI tracking. Forget sifting through endless dashboards. This course is for professionals who want to develop a repeatable, efficient system for monitoring performance. You will learn to define and identify critical brand KPIs—from Share of Voice to website sessions—and confidently pull this data from essential marketing platforms like Google Analytics 4 and social media dashboards. Drawing lessons from the data-obsessed cultures at companies like Netflix and Coca-Cola, you'll see how consistent tracking informs winning strategies. Through hands-on practice, you will build the core operational skill of updating a weekly KPI tracker, ensuring you can deliver accurate, timely reports that build stakeholder trust and drive smart decisions.
Microsoft Dynamics 365 (CRM, NAV, AX) Intro Training Course
What Students Are Saying: Israel King says "One of the BEST courses I ever took. The training is very knowledgeable. I will definitely highly recommend. Will take more classes with him from now on." ------------------------------------------------------------------------------------------------------------------------------------------------------- Vicky Rodgers says "This course gives a high-level overview of all modules of Microsoft Dynamics 365. The instructor is highly knowledgeable and explains concepts extremely well for beginners (even more so that the official Microsoft course)." ------------------------------------------------------------------------------------------------------------------------------------------------------- Hareram Singh says "Very useful for starting dynamics 365 as a consultant" ------------------------------------------------------------------------------------------------------------------------------------------------------- Vincent Teoh says "Quite a solid information for introducing the Ms Dynamics. Help me to recap all the flow process again." ------------------------------------------------------------------------------------------------------------------------------------------------------- Michael Carrera says "Having taken Microsoft's "Intro to 365" - I have to say this is far superior. Abhay does a great job of covering all the details and keeping you engaged, while diving much deeper into the functionality and features of Dynamics 365." ======================================================================================== If you are looking to transition into Microsoft Dynamics 365 or you are already a Microsoft Dynamics CRM, NAV or AX Consultant or you are a business owner & want to use Microsoft Dynamics 365 for your organization, this course is for you. Microsoft Dynamics 365 allows companies run entire business from end to end and also provides intelligent insights for quick decision making. It's a complete cloud based application, so you don't need to maintain expensive infrastructure in your premises. Microsoft Dynamics 365 is the hottest technology in the market today and if you want to transition your career in Microsoft Dynamics 365, then there is no better time then today to learn and grow. Microsoft Dynamics 365 can be utilized for Sales Force Automation, Marketing Campaigns, complete Customer Service Management, Project Service Automation, Field Service, Financials, and Operations as out of the box functionalities. In this course of Microsoft Dynamics 365 Online Training, you will learn the basics of Microsoft Dynamics 365 with a lot of practical examples and practical application demo. In this course, you will learn: • Overview explaining how this course is structured • Register for Microsoft Dynamics 365 Step By Step • Microsoft Dynamics 365 Sales Overview with Terminologies, Process Flow & Navigation • Microsoft Dynamics 365 Marketing Overview with Terminologies, Process Flow & Navigation • Microsoft Dynamics 365 Service Overview with Terminologies, Process Flow & Navigation • Microsoft Dynamics 365 Project Service Automation Overview with Terminologies, Process Flow & Navigation • Microsoft Dynamics 365 Field Service Overview with Terminologies, Process Flow & Navigation • Register for Microsoft Dynamics 365 For Financials • Microsoft Dynamics 365 For Financials Overview with Terminologies, Process Flow & Navigation • Register for Microsoft Dynamics 365 For Operations • Microsoft Dynamics 365 For Operations Overview with Terminologies, Process Flow & Navigation • Next Steps & Course Review Take this course now & start learning this amazing and hot technology: Microsoft Dynamics 365 with this Microsoft Dynamics 365 Introduction Training. I wish you all the very best & look forward to teaching you this amazing technology. To Your Success, Abhay Sharma
How to setup a followers campaign on Twitter
In this guided tutorial, you will learn how to setup a followers campaign on Twitter. Note: This tutorial works best for learners who are based in the North America region. We're currently working on providing the same experience in other regions.
Business Writing: Technical Writing & Communication Skills
Master Business Writing and Professional Communication Skills That Transform Your Career Are you looking to improve your business writing and strengthen your professional communication skills? Do you want to communicate more effectively through emails, reports, technical documentation, or presentations? This comprehensive business writing course is designed to help professionals master clear, concise, and persuasive business communication across multiple formats. Whether you are writing business emails, reports, executive summaries, proposals, or presentations, you will learn practical techniques that improve clarity, professionalism, and impact. Strong business communication is essential in today’s workplace. Understanding what business writing is and learning business writing techniques will help you communicate ideas clearly, influence decisions, and advance your career. Why This Business Writing Course Stands Out Dan Graham created The Writing System, a proven framework designed to help professionals master business communication and professional writing. This structured approach provides practical steps that enable you to produce clear, persuasive, and effective business writing every time. The system has been taught through books, corporate workshops, and professional training programs for many years and is widely used by hundreds of thousands of professionals worldwide. Many organisations consider it essential learning to improve business communication and professional communication standards. This business writing course now brings that proven framework to a practical and accessible online learning format, allowing professionals to develop strong business writing skills at their own pace. Comprehensive Professional Writing Training In this course, you will learn how effective business writing and professional communication can help you: • Draft persuasive business writing faster without sacrificing quality • Generate ideas for reports, proposals, and business communication documents • Edit and refine your professional communication effectively • Apply techniques that overcome writer’s block and tight deadlines • Use modern tools and technology to improve communication in business while maintaining authenticity You will also learn when human judgment is essential in writing and communication, ensuring your business communication remains clear, professional, and persuasive. Master Professional Communication Across Every Format This business writing course prepares you to communicate effectively in a wide range of professional contexts. Business Email Writing Excellence Learn essential business email writing techniques, including professional tone, grammar for business writing, and strategies for writing clear, concise messages. Strong email communication is one of the most important aspects of professional business communication in today’s workplace. Persuasive Writing for Business Decisions Develop persuasive business writing skills that influence decisions and build support for your ideas. You will learn how to structure proposals, recommendations, and strategic documents that communicate effectively with stakeholders. Master Professional Communication Across Every Format This business writing course prepares you to communicate effectively in a wide range of professional contexts. Business Email Writing Excellence Learn essential business email writing techniques, including professional tone, grammar for business writing, and strategies for writing clear, concise messages. Strong email communication is one of the most important aspects of professional business communication in today’s workplace. Persuasive Writing for Business Decisions Develop persuasive business writing skills that influence decisions and build support for your ideas. You will learn how to structure proposals, recommendations, and strategic documents that communicate effectively with stakeholders. Professional Communication for Reports and Documents Learn how to write clear business reports, executive summaries, strategy documents, and technical documentation. The course covers practical technical writing techniques that make complex information easy to understand. Business Presentation Writing Create clear and impactful business presentations that communicate ideas effectively and support decision-making. The Complete Business Writing System: 12 Steps The Writing System uses 12 structured steps and nearly 60 practical techniques to transform your business writing and communication skills. Each step includes practical tutorials, exercises, and examples that help you build strong professional communication abilities. The modules include: Introduction – Foundations of business writing and business communication Step 1 – Analyse Purpose – Understanding the goal of your business communication Step 2 – Analyse Audience – Adapting professional communication to the reader's needs Step 3 – Writing the Purpose Statement – Clarifying your business writing objective Step 4 – Gathering Information – Research methods for effective writing Step 5 – Sentence Outlines – Structuring clear business writing Step 6 – Drafting – Writing quickly and confidently Step 7 – Revising Content – Improving communication clarity Step 8 – Editing for Coherence – Strengthening flow and structure Step 9 – Editing for Clarity – Achieving clear business communication Step 10 – Editing for Economy – Applying concise business writing techniques Step 11 – Editing for Readability – Improving tone and writing style Step 12 – Conclusion – Integrating all professional communication skills Additional modules cover email writing tips, grammar for business writing, and ESL support for professionals who want to strengthen business English communication skills. Build Business Writing Skills That Advance Your Career By completing this business writing course, you will develop: • Confident business writing skills that strengthen your professional credibility • Clear business communication that reduces misunderstandings • Strong professional communication abilities that impress leadership • Persuasive writing techniques that help your ideas gain support • Communication skills that help you succeed in modern workplaces Understanding why communication is important in business will allow you to communicate ideas more clearly, collaborate effectively, and lead successful projects. Practical Learning That Builds Real Skills The course includes 38 video lessons (7–10 minutes each) along with supporting materials and exercises. You will practice real-world professional business communication examples, including: • Writing persuasive proposals • Developing business reports • Crafting effective emails • Structuring professional documents These exercises ensure your business writing and professional communication skills improve immediately. Lifetime Support You will receive lifetime access to the course, including instructor support for questions related to business writing, technical writing, and professional communication. About Starweaver This course is produced by Starweaver, a globally recognised professional training provider trusted by leading organisations and financial institutions worldwide. Starweaver has delivered training programs for companies such as American Express, Bank of America, HSBC, Tata Consultancy Services, Cognizant, Wells Fargo, Wipro, and many others who rely on Starweaver for business communication and professional writing training. Transform Your Business Writing Today Strong business writing and professional communication skills are essential for career success. This course will help you master concise business writing techniques, persuasive communication, and professional writing skills that improve workplace effectiveness. Enrol today and start developing the business communication skills that will accelerate your professional success.
Create a Storyboard in Canva
By the end of this project, you will learn how to create a Storyboard from scratch using the free version of Canva. A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualising a motion picture, animation, motion graphic or interactive media sequence. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create a Storyboard template for your next visual experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
How to Become a Mobile Notary and Loan Signing Agent
This online home based business class will teach you how to become a Loan Signing agent and help you start a lucrative career where you can earn well over six figures a year. We will focus on all the steps you need to take to become a successful loan signing agent and mobile notary. This course is designed for people who wants to learn to become a Real Estate Loan Signing Agent In this course I discuss everything from the differences between mobile notaries and loan signing agents, how to become a successful loan signing agent and leave your day job behind. What will I Learn: • You will know how to to become a successful loan signing agent. • You will know how all the equipment requirements to get started on your new career. • You will learn the different types of real estate loan closings. • You will know know the key documents in each type of closing and how to review them with your clients with confidence • You will understand essential real estate terminology • You will receive a practice copy of all the essential documents • You will learn how to fast track yourself as a loan signing agent and get jobs quickly • You will learn how to market yourself to all the essential companies in the real estate business that use loan signing agents Learn how to to become a successful loan signing agent and stand-out above the competition. About the Instructor: Jennifer Schroeder is a practicing Loan Signing Agent and Entrepreneur. She has taught students all over the United States how to become successful loan signing agents. In addition she is an dedicated entrepreneur and " Be Your Own Boss" advocate. Who is the Target Audience for this Course? This course is for anyone who wants to learn how to become a mobile notary and loan signing agent This course is for anyone interested in starting and running their own loan signing agent business This course is for anyone who wants to create financial freedom by entering the lucrative field of being a signing agent for Title Companies, Escrow Officers and Loan Companies
Critical Thinking: The Human Skill AI Can't Replace
As artificial intelligence becomes deeply integrated into business operations, the ability to think critically is emerging as one of the most valuable professional skills. While AI can generate recommendations, summarize information, and automate tasks, it cannot replace human judgment, contextual understanding, ethical reasoning, and sound decision making. This course helps learners understand what is critical thinking, why critical thinking skills remain essential in the AI era, and how to apply structured thinking to make better decisions in complex, fast-changing environments. Through practical frameworks, real-world business scenarios, and hands-on critical thinking exercises, participants will learn how to evaluate AI-generated content, identify bias and misinformation, assess evidence quality, and improve decision outcomes. Learners will also explore critical thinking examples, higher-order reasoning methods, and structured approaches for managing uncertainty when working with AI tools. Designed for professionals, managers, analysts, and business leaders, this critical thinking course provides practical methods for strengthening judgment and improving human-AI collaboration. Using tools such as decision journals, premortem analysis, citation audits, red-team reviews, AI Output Trust Scores, and Bias Stack diagnostics, learners will build a repeatable framework for assessing risks, challenging assumptions, and making better-informed decisions. By the end of the course, learners will be able to define critical thinking, explain why critical thinking is important in modern workplaces, apply higher order thinking skills to real business challenges, and confidently combine human judgment with AI-powered insights. Whether you want to become a critical thinker, strengthen your problem-solving abilities, or master your decision-making skills, this course provides the practical tools needed to succeed in an increasingly AI-driven world.
Google Analytics 4 for Beginners - New Google Analytics GA4
Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you correctly understand Google Analytics 4 reports. Start using the latest version of Google Analytics with confidence. You will learn • 1. What is Google Analytics 4 • Data collection model • How to upgrade from current Google Analytics, if you are using one • How to set up Google Analytics • Google Analytics reports • Conducting Analysis If you are already familiar with the old version of Google Analytics then please note that this course does not include the implementation of custom events or user properties. Those are advanced topics and are covered in another course. I have worked with Google Analytics since its first version and taught classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content. This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors. Why you should learn from me? I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association. I have engineering degrees and an MBA.
Hedge Fund Structures & Operations: Analyze & Evaluate
Understand how hedge funds are structured, managed, and operated in Analyze and Evaluate Hedge Fund Structures and Operations. This course provides a practical introduction to hedge fund structures, investment strategies, fee models, accounting practices, and capital account mechanisms, helping you build a well-rounded understanding of alternative investments. You will learn how to explain the benefits and risks of hedge funds, analyse fee and remuneration structures, apply series accounting and equalization methods, and evaluate capital account management to understand how hedge funds ensure fair profit allocation and investor treatment. Through practical examples and real-world investment contexts, you will connect key concepts with the operational practices used in professional fund management. Designed for finance students, investment professionals, and aspiring fund managers, this course combines conceptual foundations with advanced operational and accounting practices in a single learning experience. Rather than focusing only on investment strategy or accounting, it demonstrates how both work together to support effective hedge fund operations and fair investor outcomes. By the end of the course, you will be able to evaluate hedge fund structures, interpret operational mechanisms, and apply industry-relevant approaches to analysing hedge fund performance and investor management.
Employer Branding for Talent Acquisition
Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind. More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate. This course is first and foremost for HR and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers. In this course, we'll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.
Modelización Cuantitativa para Finanzas Corporativas
Este es un curso de modelización cuantitativa pensado para su aplicación en el ámbito de finanzas corporativas. En este curso aprenderás cómo explotar de la mejor forma los datos que alimentan a los modelos financieros. En la "era de los datos", cada vez más las organizaciones cuentan con información que pueden ser explotada para enriquecer la modelización financiera. Apoyándonos en métodos estadísticos y de modelización, en este curso aprenderás a proyectar variables de interés, a realizar predicciones, a medir y a evaluar la implicancia de riesgos. También aprenderás criterios para la toma decisiones, basadas en la evaluación de escenarios con incertidumbre. Aplicaremos herramientas básicas de análisis estadístico, métodos de regresión simple y multivariado, técnicas de series de temporales, y de predicción frente a una gran cantidad de variables explicativas, entre otras herramientas que estudiaremos con el foco en aplicaciones financieras. Implementaremos los modelos más simples en Excel, y ganaremos agilidad en estimaciones más complejas usando R. Este es el segundo curso de la serie de Finanzas Corporativas ofrecido por la Universidad Austral.
Procurement (Sourcing & Purchasing)
Procurement is the process of acquiring goods, services, or works from external suppliers to meet the needs of an organization. It is a critical function within supply chain management and involves various activities, including identifying requirements, sourcing suppliers, negotiating contracts, and managing supplier relationships. Effective procurement practices can contribute to cost savings, improved efficiency, and overall business success. Procurement plays a vital role in ensuring that organizations obtain the necessary goods, services, or works to meet their operational requirements. It involves identifying the right suppliers, negotiating favorable terms, and managing the procurement process from start to finish. Procurement aligns organizational needs with external market capabilities to achieve value for money and meet quality standards. The Procurement (Sourcing & Purchasing) course is designed to provide participants with a comprehensive understanding of the principles, strategies, and best practices in procurement. The course will cover the entire procurement process, from sourcing suppliers to negotiating contracts and managing supplier relationships. Participants will learn how to optimize procurement activities to achieve cost savings, improve efficiency, and enhance supply chain performance. And you will be able to: Identifying Requirements: The procurement process begins by understanding and documenting the organization's needs and requirements for goods or services. Supplier Sourcing: Procurement involves identifying and evaluating potential suppliers who can meet the organization's requirements. Supplier Selection: The organization assesses suppliers based on criteria such as price, quality, delivery capabilities, financial stability, and ethical practices. Negotiation and Contracting: Negotiations take place to establish mutually beneficial agreements with selected suppliers, and contracts are created to formalize the terms and conditions.
Financial Statement Applications
This course is designed for students to develop an advanced financial analysis skill set. Throughout this course, students will be exposed to various quantitative tools and qualitative methods to determine the financial health and risk of selected U.S. public companies. The skills developed in this course will have direct application to credit analysis, financial analysis, and investment analysis. Pre-Requisites: N/A Required Textbook: International Financial Statements Analysis (4th Edition) Software Requirements: Word, Excel, PowerPoint
Financial Budgeting and Forecasting In Excel Complete Course
Are You An Entrepreneur or Small Business Owner? Do You Want To Build a Financial Budget But Don't Know Where To Start? Do You Want To Impress Potential Investors From The Start With Your Business Model? Do You Want To Set Realistic Expectations Financially For Your Business? Do You Want To Get A Head Start With My Investor Quality Financial Model Template? If You Answered "Yes" To Any Of The Above, Look No Further. This Is The Course For You! *** Updated with new content! *** Enroll today and join the 100,000+ successful students I have taught as a Top Rated Udemy instructor! Three reasons to TAKE THIS COURSE right now: • You get lifetime access to lectures, including all new lectures, assignments, quizzes and downloads • You can ask me questions and see me respond to every single one of them thoroughly! • What you will learn is being taught by a professional in the industry who knows the proper way to construct a financial model. Using industry best practices, you will have a professional grade financial model by the end of this course. • Bonus reason: Udemy has a 30 day 100% no questions asked money back guarantee! Recent Reviews: Robert M says "Financial modeling made simple. Being a CFO I've built my fair share of financials models as well, but I can say I never quite felt comfortable with them. They seemed too big, too cumbersome, and it just seemed like there should be a better way. Chris definitely knows what he is doing and couldn't be a better instructor. Finally I feel empowered to build a solid financial model, in less time, and with much better quality. About The Course - What You and I Learn Together As an entrepreneur, you will have many uses for a budget/financial model. If you are looking for investors, one of the first things someone will ask for is your projections. As well for your own peace of mind, don't you want to be able to forecast forward and see how the business will perform given a set of assumptions? All of this can be accomplished with a solid financial model. Learn how to use Microsoft Excel to build your very own forecast / budget! Let me teach you how to wow investors or impress your boss with a financial model / budget that stand out above everyone else. By the end of this course, you will have a financial model that is detailed, complete, rock solid and follows ALL of the best business practices for financial modeling! I have also included a copy of my ebook "Fund Your Startup by Chris Benjamin" which you will find as a download in the last lecture. Learn your options for funding, where to find investors, how to wow them, and lastly the must do steps to successful funding! What Specifically You and I Will Do In This Course: This course will be taught primarily by following along in Excel as we build a financial model for a fictional company. We will start with a completely blank Excel workbook, and by the end of the course have a fully functioning financial model. Students are encouraged to take the course twice. The first time, just follow along, understand not only the formulas, but also the "why" of what we are doing. See the financial model grow and become "alive" as we work through the various tabs. The second time, follow along and work on your own personal financial model. The time of the course in video content is 5.5 hours, although expect to spend 10 - 20 hours taking this course. In that time we will build a basic financial model which is fully functioning. The additional time is so you can work on your own financial model in between the lectures. The course is structured in a very step by step methodology. As we work through each section, we'll progress towards the final financial model. I encourage all entrepreneurs and financially minded people alike to take the course. I will help you! At any point during the course if you are confused or need clarification, send me a message! I'm here to help YOU the student, and I love interacting with you. I've been in accounting & finance over 25 years and can most likely answer your question. *** CLICK "BUY NOW" AND LET ME TEACH YOU HOW TO BUILD A POWERFUL FINANCIAL BUDGET MODEL WITH EASE! *** About The Instructor Chris Benjamin, MBA & CFO is a seasoned professional with over 25 years experience in accounting and finance. Having spent the first 10 years of my career in corporate settings with both large and small companies, I learned a lot about the accounting process, managing accounting departments, financial reporting, external reporting to board of directors and the Securities and Exchange Commission, and working with external auditors. The following 10+ years I decided to go into CFO Consulting, working with growing companies and bringing CFO level experience to companies. I help implement proper best business practices in accounting and finance, consult on implementation of accounting systems, implementing accounting procedures, while also still fulfilling the CFO roll for many of my clients which includes financial reporting, auditing, working with investors, financial analysis and much more. Thank you for signing up for this course on Udemy. I look forward to being your instructor for this course and many more! Chris Benjamin, Instructor, CFO & MBA
Strategic Global Human Resource Management
This course explores strategic global human resource management, emphasizing its role in shaping organizational success across multinational contexts. Learners gain insight into historical developments, models, and policies that drive effective HR practices worldwide. Participants will develop the skills to manage diversity, inclusion, employee engagement, and well-being in global organizations. Practical strategies for downsizing, change management, and flexible work policies are integrated to achieve measurable organizational outcomes. The course stands out by blending theoretical foundations with real-world applications, offering case studies, HR models, and actionable frameworks for decision-making. Learners apply concepts to real organizational scenarios, enhancing strategic thinking and leadership capabilities. It is ideal for HR professionals, managers, and organizational leaders seeking to advance global HR expertise. No advanced technical skills are required, though familiarity with basic HR principles is beneficial. This course is part two of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book Contemporary Human Resource Management, by Adrian Wilkinson, Tony Dundon, and Tom Redman. Copyright ©2021 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.
Digital Marketing Campaigns: Strategy, Execution & AI Power
Learn how to run digital marketing campaigns that convert — powered by proven strategy and the latest in AI. This is the most practical campaign course on Udemy, built by a Chief Marketing Officer with 20+ years of experience scaling global brands and high-growth startups. You’ll learn how to plan, launch, and optimise multi-channel marketing campaigns — and how to use tools like ChatGPT and AI automation to move faster and think bigger. Inside, you’ll find the exact frameworks, templates, and tools I’ve used to launch 100+ products and lead marketing at companies like Nestlé, Intuit, EE, and Oddbox. You’ll also complete a hands-on project for the sustainable fashion brand Pangaia, applying everything you learn in a real-world setting. WHAT YOU’LL LEARN • Build full-funnel, multi-channel campaigns that drive growth • Turn customer insights into strategic messaging and creative • Choose the right channels and tactics for each campaign • Use ChatGPT to generate ideas, messaging, and campaign plans • Apply AI tools to content creation, asset development, and faster execution • Avoid common pitfalls and learn how to run campaigns end-to-end WHAT’S INCLUDED • 10 in-depth modules • Downloadable templates, checklists, and guides • ChatGPT Prompt Library – for every stage of a campaign • AI Tool Library – curated tools to create and launch faster • Real examples from brands like Purple, Tinder, and Oatly • Hands-on campaign project for Pangaia • Lifetime access and future updates • Udemy certificate of completion COURSE CONTENT AT A GLANCE Module 1: The Fundamentals Types of campaigns, key principles, and project introduction Module 2: Planning A practical campaign planning framework Module 3: Objectives Cascading goals, KPIs, and aligning with business impact Module 4: Audience Segmentation, targeting, and customer research techniques Module 5: Concept Brainstorming ideas, creative messaging, and hands-on concepting Module 6: Customer Journey Funnel frameworks (ZMOT, AARRR, McKinsey) and content mapping Module 7: Channels Channel mix, content planning, and repurposing strategies Module 8: Strategy & Execution Campaign rollout, brand vs. promotion, and common pitfalls Module 9: Using AI in Campaigns - NEW!!! • Consumer insight prompts • Campaign concept generation with ChatGPT • Planning and asset creation using AI • Top tools and prompt templates for marketers Module 10: Recap & Final Project Key takeaways, final project, and closing advice WHO THIS COURSE IS FOR • Digital marketers who want to run smarter, multi-channel campaigns • Content or growth marketers levelling up to strategy roles • Startup founders launching their own campaigns • Aspiring Heads of Marketing or CMOs • Anyone curious about how to use AI tools to streamline marketing MEET YOUR INSTRUCTOR Victoria Rusnac – CMO | AI Consultant | Executive Coach Hi, I’m Victoria — a marketing strategist and AI educator with two decades of experience leading marketing for global brands like Nestlé, Intuit, EE, and Orange, and scaling UK startups like Oddbox, The Better Menopause, and Veygo as Chief Marketing Officer. I’ve launched over 100 products, led more than 10 rebrands, and built marketing engines that transform insight into commercial success. I hold an Executive MBA with distinction from London Business School and am a certified executive coach. Today, through my company Applied AI Co, I help marketers and teams embed AI into their workflow using tools like ChatGPT, automation, and AI agents. I teach practical, real-world strategy — now enhanced by AI. Let’s build something that works — and works smarter. READY TO LAUNCH SMARTER CAMPAIGNS? Join me and discover how to combine strategic thinking with the power of AI to create marketing campaigns that move the needle.
Data-Driven and Ethical Sales Strategies
Harness the power of data and behavioral frameworks to accelerate deal velocity, boost personalization, and maintain ethical standards. This course guides you through using analytics, AI, and tech to streamline prospecting and relationship management, while solving real-world challenges like digital transformation and process automation. Special focus is given to regulatory, cultural, and ethical considerations for India and the US.
Ultimate SEO Course 2026: Beginner to Advanced SEO with AI
Hi Guys, Welcome to my Ultimate SEO Course 2026: Beginner to Advanced SEO with AI! In my course you will learn everything about SEO. I have created video lessons on every feature of SEO. You will get to see the real practical implementation of how use every feature of this product. This is the most detailed course on SEO you will ever find on the internet. I have created different sections based on different topics of SEO and in each section, I have gone in-depth into explaining the concept of the each feature and how to practically implement it. This course will give you a 100% understanding of SEO and after going through this course you will be capable of applying these concepts in building your own online business or handling SEO of your website & of your clients. At such a low price, you're going to get 123 detailed video lessons, 18 Digital Downloads, 2 Practice Tests with 50 MCQs & 1 Assignment. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course. On top of all that, you get lifetime access and a 30 day, 100% money back guarantee! Topics you will learn in this course: - SEO The Basics - What is SEO And why is it important?, Debunking SEO Myths, Onpage/Offpage SEO Introduction - Keyword Research - Understanding Keywords, Short Tail Vs Long Tail Keywords, Google Keyword Planner Tool, SEMRush - Keyword Research, Mozbar Extension, SEMRush - Competitor Keywords, Google Auto Suggest, Google Trends - Content Creation - Content In SEO, Different Content Generation Ideas, Content Length - Onpage SEO - What is Onpage SEO, Onpage SEO Factors, Image ALT Tag for SEO, Internal Linking - Offpage SEO - Backlinks, Anchor Text, Dofollow Vs Nofollow Links, Link Building Strategies - Technical SEO - HTTP Vs HTTPS, Google Search Console, Google Analytics, XML Sitemap, Duplicate Content, What is a 404 Page, What is a 301 Redirect, Keyword Cannibalization, Schema MarkUp - Speeding Up Your Wordpress Website - Test Website Speed, Web Hosting and Servers, Speeding Up Wordpress website strategies - User Experience - What is UX, User Metrics that affect SEO Rankings - Negative SEO - What is Negative SEO, Negative SEO Tactics, How to protect website from Negative SEO - Google Algorithm Updates - Google Panda, Google Penguin, Google Hummingbird - Measure Your Progress - Keep track of Backlinks, Track Website Visits, Track traffic from different countries, What pages on your website are most popular - Leveling Up Your SEO Knowledge - Topical Relevancy, Tiered Link Building, Google AI & Machine Learning - Manual SEO Audits - What Is An SEO Audit, SEO Audit Tools, URLs + 404 Pages + Optimized URLs, Page Titles, Meta Descriptions, Heading Tags (H1 & H2s) - Competitor Research - Competitors - URL Structure for SEO - Keywords in Domain, URL Folder and Page Names Structures - Google Analytics for SEO - GA4 for SEO, Demo of GA4 + Custom Reports, How to Use Google Search Console and GA4 together - Google Search Console Tools - Tools to check Search Performance and Indexing - Finding & Removing Duplicate Content - Find Duplicate Content Pages, Get Rid of Bad Pages - How To Get .Edu Links From Universities - SEO Backlink Strategies - Link Building and Boosting SEO with Memes - Local Google SEO and Google Map Ranking - Introduction to ChatGPT and its applications in SEO - Utilizing ChatGPT for keyword generation and optimization - ChatGPT for generating high-quality long-tail keywords - Generating SEO Optimized Content ideas that will keep your audience coming back - Writing SEO-Friendly content using ChatGPT - Optimize existing content to rank #1 on Google - Optimizing headlines and subheadings with ChatGPT - Enhancing Meta Tags and Meta Descriptions with ChatGPT - Conducting Backlink Research with ChatGPT - Analyzing competitor websites and content using ChatGPT for SEO insights Thank you so much for checking out my course. I look forward to seeing you in the course. So wait no more! Click on the 'Buy now' button and join my course today!! Also check out my other courses!!
Craft Targeted Positioning Statements
Strong products fail without clear positioning. In this course, you’ll learn how to define who your product is for and why it’s the right choice for that audience, using practical positioning frameworks and real-world scenarios. You’ll start by learning the standard positioning framework and how to apply it to define product-market fit. You’ll practice drafting positioning statements for different customer segments, adapting your message to reflect each audience’s needs, context, and priorities. Next, you’ll evaluate positioning strength using competitive benchmarking. You’ll learn how to assess whether your positioning is defensible, unique, and relevant, and how to identify when your messaging sounds too similar to competitors. Through hands-on activities and role-play scenarios, you’ll practice refining positioning and defending it in stakeholder discussions. By the end of the course, you’ll be able to create clear, specific positioning statements that differentiate your product and resonate with the right audience. These skills are essential for product marketing managers, founders, and anyone responsible for bringing products to market.
Keyword Research From Scratch. Unlock New SEO Opportunities
This course contains the use of artificial intelligence. Do you want to find keywords that will take you to the first pages on Google? Are you trying to build a keyword strategy, but have no idea where to start? Would you like to take a more systematic approach to the process of keyword research? If so, this course will offer you a turnkey solution! My name is Anton Voroniuk and I would like to teach you how to conduct in-depth keyword research step by step. I am the CEO of the internet marketing academy SkillsBooster, a co-owner of Webpromo Agency, and a digital marketer with over 15 years of experience. During this time I have learned the area inside out and have gained hands-on experience working on various SEO projects. Now I’m ready to share with you all ins and outs! What will you learn in this course? • After completing this course, you will know how to conduct keyword research: from brainstorming ideas to clustering and placing the semantics • Find out what metrics to take into account while selecting keywords • Get to know how to carry out the analysis of competitors’ websites • Learn how to use automatic tools such as Google Keyword Planner and Ahrefs Keyword Explorer to generate more relevant keywords • Understand how to group keywords and work with them further Get the hang of the keyword research right away! What do we offer in our course? • Structured lessons with practical tasks and examples • Keyword Research Checklist Why should you choose this course? Why should you choose us over other keyword research courses? You will have the opportunity to learn about keyword research from the top internet marketing professionals. • We are industry experts! WebPromoExperts has over 14 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner. • I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others. • During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns. • More than 500,000 internet marketers have enrolled in our online courses. • Our internet marketing courses are easy to understand. We train specialists in strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing. What else do you get? • Lifetime access to the course and its updates • A certificate from Udemy upon completion of the course Should you be worried? Sign up now! Don’t miss your chance to find keywords that bring you rankings and conversions! This course comes with a 30-day money-back guarantee! Click the "take this course" button to start learning something new today! This course contains a promotion.
Curiosity: A Necessary Ingredient for Successful Innovation
Curiosity guides the work that an innovator does. This curiosity is evidenced through action- through discussion with others, investigation within the marketplace, and understanding of consumers. You will conduct marketplace conversations and learn the value of customer archetypes and personas to enhance your ideas.
US GAAP - Quick and Easy
This course is intended to provide a detailed understanding of the key US GAAP concepts spread across 41 lectures in a quick and easy manner. This is the in-demand skill for all students and professionals in the Finance and Accounting field. So, If you are a Finance and Accounting student or a working professional, this course on US GAAP will enhance your student or professional journey tremendously. We have curated the course to include all relevant and key topics of US GAAP. We have 41 course lectures with free downloadable course material that will be of great benefit and value at an unbeatable price. The course covers the history and evolution of US GAAP, Accounting Standard codifications and set up, Accounting principles, Accounting Standard updates, Standardized codification sections, Accounting Standard Codifications covering presentation of financial statements, components of financial statements and Audit requirements, Offsetting, Balance Sheet, Statement of Shareholder equity, Income statement - Reporting of comprehensive income, Changes in Accounting estimates, Statement of Cash flows, Direct versus Indirect method, Earnings per share, Inventory, Intangibles, Goodwill, Research and development costs, Impairment, Discontinued operations, Steps in revenue recognition model, Definition and classes of Inventory, Inventory valuation methodologies, Property, plant and equipment, 4 stages of incurring costs for PP&E, Depreciation, Asset retirement obligations, Contingencies, Revenue recognition, Income Taxes, Business combinations, Consolidation, Leases, Related party disclosures, Financial instruments, key differences between US GAAP and IFRS, Fair value measurements, Derivatives and hedging, Consolidated Financial statements and so on. We hope you find this learning material useful and are able to extract the full benefits of the same.
HR Data and Technology
Master the systems that power modern HR in this foundational course designed for HR professionals who work with data daily. Through hands-on activities in HRIS sandbox environments and Power BI, you'll learn to navigate HR systems confidently, ensure data accuracy, generate validated reports, and build dashboards that drive decisions. This course is perfect for HR coordinators, generalists, and managers who want to move beyond basic data entry to become trusted stewards of HR information. Starting with core HRIS navigation and progressing to dashboard creation and system configuration, you'll develop the technical fluency needed to manage HR data responsibly and communicate insights clearly.
AI Video Ads: Step-by-Step Creation Guide
Want to create stunning product videos without a camera, crew, or editing background? In this course, you'll learn how to produce high-converting short-form ads using only AI tools and your imagination. Whether you're a freelancer, content creator, marketing specialist, or just curious about what AI can do — this course gives you a full creative workflow, step by step. You’ll learn how to: • Turn product ideas into visual concepts using ChatGPT • Generate eye-catching images with Kling AI (some free credits included, Referral code: 7BQH338NBADA) • Animate static scenes into cinematic video clips • Add custom music using Producer AI (ex. Riffusion AI, Referral code: EF6WQ3) • Combine everything in CapCut for final export (Reels, TikTok, Shorts) • Create polished ads for real products like burgers and Pepsi cans You don’t need to be a designer or editor. You don’t even need a camera. All you need is curiosity — and a willingness to let AI do the heavy lifting. Note: Some tools used in this course (like Kling AI) offer free generation limits To complete the full workflow, you may need to purchase credits or consider a low-cost plan. By the end of this course, you'll have built two AI-powered product ads and gained the skillset to make more — for your portfolio, your brand, or future clients.
Integrate Feedback Loop
Transform your project management approach and unlock the power of continuous improvement! This Short Course was created to help Project Management professionals accomplish seamless feedback integration within Asana workflows. By completing this course, you'll be able to prevent costly rework, accelerate project delivery, and create transparent accountability systems that keep stakeholders engaged. By the end of this course, you will be able to: Discuss the value of integrating feedback into project development (Understand) Use Asana to collect and address feedback from team members (Apply) This course is unique because it bridges theoretical understanding with hands-on application, showing you exactly how to operationalize feedback loops in real project scenarios. To be successful in this project, you should have a background in basic Asana navigation and project management fundamentals.
Kickstarter Launch Formula: Complete Crowdfunding Course
How the heck do some Kickstarter campaigns "blow up" and others fail miserably? Is there actually a step-by-step proven launch framework you can follow to ensure instant funding and blockbuster success? Since 2012, I've been studying how Kickstarter works and coaching students along the way. I've spoken with many of the top crowdfunding campaigns on my podcast, Crowdfunding Demystified, and written more than 800 blog posts on my website, CrowdCrux. Along with writing the highly popular book, the Kickstarter Launch Formula, I also founded KickstarterForum. which has more than 8,000 members. If you've come across my work before, you know that I'm pretty passionate about crowdfunding and work hard to put out quality education for entrepreneurs. Right now, I want to introduce you to a paint by numbers formula that you can use to supercharge your Kickstarter or Indiegogo campaign (and smash your fundraising goal). These training videos will level the playing field, give you a glimpse of what the top campaigns are doing to surpass their goal so quickly, and empower YOU to do the same. You're about to discover: • A remarkably easy way to get instantly funded in record time • How to engineer a viral Kickstarter campaign • A surefire storytelling formula for a killer pitch video • How to be successful on Kickstarter (without a big following or "crowd") • Powerful weapons of mass influence that work every time • And much more... Many of the strategies, tactics, and resources you're about to discover took me years to learn. They are extremely powerful and effective for bringing funding to your Kickstarter campaign. Use them wisely, - Salvador Briggman P.S. Don't be afraid to reach out :). -------------------------------------------------- *Note: These videos are a stash of golden nuggets, wisdom, and proven techniques gathered from my copyrighted YouTube channel along with original videos that I created specifically for Udemy users.
Beyond the Financials: Insights, Analysis and Valuations
The objective of this course is to provide you with the knowledge and skills necessary to analyze, interpret, understand and use financial information to make informed decisions. We will discuss financial reporting from a user’s perspective, use a variety of tools to break apart financial reports into meaningful units for analysis, forecast financial statements, and value a firm. This course is intended to give you exposure to the issues facing users of financial statements. You will better understand your role in the financial reporting process if you know how the financial statements will ultimately be used. Beyond the Financials: Insights, Analysis and Valuations will require you to think critically about issues for which there can be more than one “correct” answer. Hence, your analysis and conclusions must be based on sound assumptions and well-constructed analysis and arguments.
Google Analytics 4 desde 0 - GA4 2026
Universal Analytics dejó de existir en 2023 ¿Estás preparado para el cambio? Ha llegado el momento de pasar a la nueva medición de Google Analytics... GA4 ¿Has empezado ya a trasladarte hacia Google Analytics 4? En el curso de 10 videos recorreremos todos los pasos para aprender a instalarlo y configurarlo, al tiempo que conservamos la medición con Universal y poder comparar y tener un histórico de datos de cara al fin de Universal analytics en 2023. Haremos una parada en cada apartado de la interfaz y entenderemos qué es eso de los "eventos" que son la base de todo lo que luego vamos a ver. Iremos paso a paso para que no te pierdas nada. En primer lugar, lo más difícil. La instalación y la configuración que luego nos permitirá tener unos datos más reales y acordes a lo que ocurre en nuestra web. Con estas dos patas en forma podremos ver la cantidad de mediciones automáticas que hace Google Analytics 4 sin que tengamos que hacer ninguna modificación en el código. después recorreremos los informes de la interfaz guiando el análisis para terminar personalizando la medición a nuestro gusto y necesidades y aprendiendo a hacer algunas visualizaciones de datos en el centro de análisis de GA4 ¿Te lo piensas perder?
What is Technology Entrepreneurship and Innovation?
“What is technology innovation?” is the first course in Reframing your Mindset to be a Tech Entrepreneur and Innovator. You will learn about the basics of technology innovation, including what it is, how it works, and the underlying mindset you will need to be successful.
Curso Completo en Análisis de Datos Digitales
¿Quieres convertirte en un Analista de Datos Digitales altamente demandado y tomar decisiones estratégicas basadas en información real? En el mercado actual, las empresas no buscan personas que solo miren métricas; buscan profesionales capaces de transformar datos en negocio. Con este curso de análisis de datos y analítica digital, dominarás desde cero las herramientas líderes del sector para medir, analizar y optimizar cualquier estrategia online. Qué vas a lograr con este curso de analítica digital Este no es un curso teórico. Está diseñado para que domines la práctica real a través de las siguientes áreas clave: • Google Analytics 4 (Curso de GA4 desde cero): Aprende a configurar la herramienta desde la base, entender el nuevo modelo de datos basado en eventos, analizar el comportamiento de los usuarios y extraer insights clave que cambien el rumbo de un negocio. • Google Tag Manager (GTM): Toma el control total de tus mediciones. Aprenderás a implementar etiquetas de seguimiento, píxeles de conversión y eventos personalizados de forma autónoma, sin depender de programadores o equipos de desarrollo. • Google Looker Studio (Antes Data Studio): Transforma datos complejos en reportes visuales, dinámicos e interactivos. Domina el arte del reporting para presentar informes de análisis de datos claros y persuasivos a clientes o directivos. • Análisis e Informes de Redes Sociales: Aprende a medir con precisión el rendimiento de tus campaigns de marketing digital, calculando el ROI real de tus esfuerzos en canales sociales. Por qué elegir este curso frente a otros • Enfoque 100% Práctico: Olvídate de la teoría aburrida. Cada sección incluye ejemplos reales y configuraciones paso a paso que puedes replicar en tus propios proyectos de análisis de datos digitales. • Ahorro de Tiempo y Autonomía: Al dominar Google Tag Manager, dejarás de esperar a que un desarrollador inserte un código por ti. Serás completamente independiente. • Habilidades Altamente Monetizables: El perfil de analista de datos es uno de los más buscados y mejor pagados en el ecosistema digital actual. Para quién es este curso • Profesionales del Marketing Digital que quieren respaldar sus estrategias con datos sólidos y mejorar el retorno de inversión (ROI). • Emprendedores y Dueños de Negocios que necesitan entender qué pasa en su web y de dónde vienen sus ventas. • Futuros Analistas de Datos Digitales que buscan un roadmap claro y práctico para dominar las herramientas estándar de la industria (GA4, GTM y Looker Studio). • Cualquier persona que quiera aprender análisis de datos desde un enfoque práctico y orientado al negocio. No dejes que tus decisiones sigan dependiendo de la intuición. Da el salto profesional que necesitas. ¡Inscríbete hoy mismo en el curso de análisis de datos digitales y empieza a dominar GA4, Looker Studio y Tag Manager ahora!
Developing a Google SRE Culture en Français
Dans bien des services informatiques, il existe des divergences entre les avantages souhaités par les développeurs, à savoir l'agilité, et ceux des opérateurs, qui recherchent la stabilité. L'ingénierie de la fiabilité des sites (SRE) permet à Google d'aligner les mesures incitatives entre le développement et les opérations, et de proposer une assistance à la production critique. Adopter des pratiques techniques et culturelles de l'ingénierie SRE permet d'améliorer la collaboration entre les équipes métiers et informatiques. Ce cours présente les pratiques clés de l'ingénierie SRE façon Google, ainsi que le rôle déterminant que jouent les responsables IT et les chefs d'entreprise dans la réussite de son adoption au sein de leur organisation.
Excel for Auditors and Fraud Examiners
Excel for Auditors and Fraud Examiners – A Complete 3.5-Hour Practical Guide This course is designed specifically for auditors, fraud examiners, compliance professionals, and data reviewers who want to apply Excel in real-world audit and fraud detection work. In just 3.5 focused hours, you'll learn how to clean and prepare messy datasets, identify suspicious transactions, reconcile balances, and apply analytical techniques like Benford’s Law—all using the tools available in Microsoft Excel. Whether you're new to auditing or looking to sharpen your Excel skills, this course provides practical, step-by-step instruction built around actual audit use cases. What makes this course different? Most Excel courses teach generic formulas and functions. This course is different. It's built from an auditor’s point of view—showing you how to use Excel to detect risk, uncover fraud, and support data-driven decision-making. You’ll learn what to use, when to use it, and how to interpret what you find. By the end of the course, you'll be able to: • Clean and structure raw data with confidence • Identify anomalies in transaction timing and volume • Detect red flags through trend analysis, outlier detection, and Benford’s Law • Use Excel’s built-in tools to plan audits and test controls • Apply professional formatting and techniques to make your files audit-ready Whether you're working in internal audit, public accounting, or fraud investigation, this course will help you get more value out of Excel—and your data.
Content Marketing Strategy with Real Case Studies
Learn how to build powerful content marketing strategies by combining practical techniques with real-world campaign insights. This course provides a comprehensive introduction to content marketing, guiding you through how businesses plan, create, distribute, and measure content in modern digital environments. You will begin by understanding the core principles of content marketing and how organizations use content to attract and engage target audiences. As you progress, you will learn how to plan and manage content effectively, including scheduling, resource allocation, and performance tracking. The course also explores key content formats such as blogs, emails, newsletters, white papers, and case studies, helping you understand how each format supports different marketing goals. A major focus of the course is real-world application. You will analyze actual brand campaigns and case studies to understand how successful organizations implement content strategies across digital channels such as social media, mobile platforms, and online publications. You will also learn how to measure content performance using key metrics and optimize strategies for better results. By the end of the course, you will be able to design, evaluate, and apply content marketing strategies that improve engagement, strengthen brand presence, and support long-term business growth.
AI SEO Mastery 2026: ChatGPT & AI Overviews Mastery + N8N
Discover the Most Up-to-Date, Practical SEO Course for the AI Era Are you tired of watching your competitors steal all the free traffic from Google and other search engines? Do you want your website to finally reach the top—even in a world where AI is changing the rules of SEO? This is not just another SEO course. This is a complete, hands-on system, based on 7 years of real-world experience and the results of hundreds of trainings, workshops, and client projects—now condensed into one, easy-to-follow program. What makes this course unique? • AI-Ready, Future-Proof Strategies: Learn exactly how AI is changing Google and how to use it to your advantage. I’ll show you what works now and what to expect next. • Step-by-Step Guidance: I balance theory with practice—so you’ll not only understand the ‘why’, but you’ll also see the ‘how’ in action, with real-life examples from my own sites and my clients. • Save Time & Money: Discover how to get the absolute most from the free versions of professional SEO tools like SE Ranking, NeuronWriter, and Sitebulb. No need to break the bank to achieve professional results! • Exclusive Bonuses: Gain access to a whole library of ready-made ChatGPT prompts, custom GPTs, and premium NotebookLM resources—packed with advanced, high-quality knowledge that would otherwise cost you years and thousands of dollars to collect. • All-in-One Knowledge: From keyword research and on-page optimization, to technical SEO and off-page strategies—this course covers everything you need to make any website rank, in any niche. Why choose this course? Because you’re getting much more than videos You’re getting my entire system—condensed, proven, and battle-tested—plus a huge bundle of free resources that will help you learn faster and get better results. Don’t waste years figuring it all out on your own. Join today and unlock the real potential of your website with SEO that works—even in the age of AI!
تجربة العملاء وخلق القيمة
في ظل احتدام التنافس وتعدد المتغيرات التي تطرأ على الأسواق، أصبحت تجربة العملاء وطرق زيادة قيمة المنتج (Customer Experience and Value Creation) من أهم عناصر تفوق المؤسسات وأهم أسباب استمراريتها، مما ترتب عليه سعي واجتهاد الشركات كي تخلق ميزة تنافسية لمنتجاتها، وذلك من خلال تقديم قيمة أكبر للعملاء ومحاولة تقديم تجارب متميزة عند استخدام العملاء لكل منتج من المنتجات. هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها. إذا كنت من المهتمين بفهم تجربة العملاء وخلق القيمة، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر. حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: التعرف على عوامل زيادة القيمة، شرح تكلفة دورة الحياة وقيمة العملاء، فهم التعاون الجماعي وتجميع المصادر، فهم المقصود بتجربة العملاء الإجمالية.
Affiliate Marketing Hacking - The 5 Steps Fast Track Method
ALREADY OVER 4500 HAPPY STUDENTS ENROLLED AND 35+ 5 STAR RATINGS for "Affiliate Marketing Hacking - The 5 Steps Fast Track Method" ***LAST UPDATED IN 2020*** ________________________________________________________________________ "This course explains EVERYTHING" - Imad Yaici "I really recommend taking this course, it contains complete explanation of the process of setting up a compaign with REAL WORLD examples to help you understand. Also, the instructor is very kind and available to reply to your questions." ________________________________________________________________________ There are so many opportunities out there because of the internet and that makes it so frustrating to see other people succeding with business after business in the online arena and having the lifestyle and freedom that they have always wished for. Maybe you are looking for your first method that really works for building your first online income and business or maybe you alredy have some success and want to build a new income stream, either way, this course can be for you. Have you ever wondered how this people actually are making it online? It's simple and the answer is the same like for anything else in life: apply the methods that are proven to work and put in the actual work. That's it, seems so simple right?...Yet so many people are falling into the trap of the "shiny object syndrom" and "the new hype thing" and are not focusing on using methods that work. One of the most productive online business models that are out there is affiliate marketing. With budgest that well exceed 4 billion $ every year it's becoming a huge industry in the context of switching to a performance based economy. You probably now already that there are top affiliates that are crushing it, earning more than 1,5 million dollars every year from affiliate marketing alone. It involves a lot of work but it definilty worths it but we won't talk in this course about how they got there. In this course we will talk about the method that i've used with some very good friends to generate fast affiliate commissions almost instantly by using a special affiliate marketing tehnique. I am sure this method can help you to make your first online money fast, have a breakthrough or build another online income stream using affiliate marketing. So what you will learn in this course: • What is Affiliate Marketing and how you can earn from it! • Which are the main channels to promote and earn from affiliate offers. • My 5 Steps Method to earn commissions fast from affiliate marketing. • How to setup a website to maximize your chances for success. • Where to find a good domain that you can use in your advantage. • How to find an offer that you can promote and sell through affiliate marketing. • How to sell a product through your website and get traffic almost instantly when that product it's launched. • How to use video and social media in your favor to get better positioning, exposure, traffic and ultimatly sales in your affiliate marketing business! • How to optimize my method and start to build a long term successfull business. and many more... Other Benefits • Lifetime Access to all other updates! • Surprise Bonuses! • New Methods and Systems introduced in the course! • FULL Support through the discussion area of the course! • 30 Day Money Back GUARANTEE if you feel this course didn't help you at all and you can't apply anything...that is how dedicated we are to your success! Time To Take ACTION! So, what are you waiting for? Click the "take this course" button, top right, now...every day and hour you delay you could be earning your first money from affiliate marketing! To Your Massive Online Success, Sorin Constantin
Real Estate Finance & Mortgage Advisory
Master mortgage fundamentals, property law, and real-world lending decisions to become a confident mortgage advisor. Learn how to evaluate borrowers, understand legal frameworks, and identify risks in mortgage transactions. This course provides a comprehensive understanding of mortgage concepts, including loan against property, commercial mortgage, and financial intermediation. You will explore the legal aspects of property ownership under the Transfer of Property Act, analyze different types of mortgages, and understand the rights and liabilities of both borrowers and lenders. Additionally, the course highlights real-world risks such as mortgage frauds, loopholes in lending processes, and preventive measures to ensure safe transactions. You will also gain clarity on freehold and leasehold properties and their implications in mortgage decisions. By the end of this course, you will be equipped to evaluate mortgage suitability, guide clients effectively, and apply practical knowledge in banking and real estate environments.
Indian Stock Market - From Absolute Beginner to Pro
Are you curious about the Indian stock market but don’t know where to begin? This beginner-friendly course is designed to help you take your first confident steps into the world of investing and trading—without any prior experience. Whether you're a student, working professional, homemaker, or retiree, this course will simplify complex financial concepts and empower you to make informed decisions. You'll learn how the Indian stock market operates, how to open a Demat and trading account, and how to start investing in shares with clarity and confidence. We’ll break down the basics of stock investing, explore the world of futures and options (F&O), and teach you how to analyze companies using fundamental analysis. You’ll also discover how mutual funds work, how to choose the right fund, and how SIPs can help you build long-term wealth. This course is packed with real-life Indian examples, easy-to-follow explanations, and practical tips. You’ll gain hands-on knowledge of tools and platforms like NSE, BSE, SEBI, Zerodha, Groww, and Moneycontrol. By the end, you’ll be able to read stock charts, understand financial statements, and build a beginner-friendly investment portfolio. No jargon. No complicated math. Just clear, actionable insights to help you start your journey toward financial independence.
Understanding the Healthcare Innovation Process I
Innovating in healthcare requires more than just a great idea—it demands a deep understanding of market needs, cost-effectiveness, and regulatory challenges. This course takes you through the full healthcare innovation process, from identifying critical gaps in care to developing and evaluating new products and processes. Through real-world case studies and practical insights, you’ll explore how to balance cost, quality, and usability while integrating technology trends and user feedback. You’ll also gain key skills in market analysis, demand forecasting, financial assessment, and stakeholder engagement—essential tools for turning healthcare innovations into viable solutions. Whether you're a healthcare professional, entrepreneur, or business leader, this course will equip you with the strategic mindset to drive impactful change in the industry.
Google Ads 2018 para Principiantes (Antes Google Adwords)
*** GOOGLE ADWORDS AHORA ES GOOGLE ADS: CURSO ACTUALIZADO A LA NUEVA INTERFAZ 2018 *** Imagínate buscar en google tus productos y servicios y encontrarte en el primer lugar de la búsqueda. No seria eso genial para tu negocio? Pues déjame contarte una gran noticia, eso es posible gracias a la plataforma publicitaria de Google Ads con la cual en cuestión de minutos puedes crear una campaña y aparecer al instante en los primeros lugares de Google y así multiplicar tus ventas. PERO... ¿CUAL ES ES ERROR MAS GRANDE QUE COMENTEN LAS PERSONAS QUE USAN GOOGLE ADS? El error más grande es que la gran mayoría trata de crear su primera campaña publicitaria sin tener una base sólida y empiezan a perder grandes cantidades de dinero, pues aunque parezca irónico Google Ads es tan fácil como para que cualquier principiante empiece a perder dinero. Pero te tengo una gran noticia, eso no te pasará a ti, pues en este CURSO de GOOGLE ADS PARA PRINCIPIANTES (ANTES GOOGLE ADWORDS) te mostrare los trucos y estrategias para que crees tu primera campaña rentable por Internet. ¿QUÉ APRENDERE EXACTAMENTE EN EL CURSO? Te mostrare paso a paso como crear una campaña Rentable en Google Ads, el donde el principal objetivo sera invertir un presupuesto mínimo y obtener la máxima rentabilidad. Y como lograremos esto? Aquí te detallo que exactamente aprenderás en el curso: • Entender el Nuevo comportamiento del Consumidor por Internet • Por que elegir google como plataforma de publicidad y sus potenciales ventajas • Aprender a manejar las Palabras Clave que son el corazón de la campaña • Crear Grupos de Anuncios óptimos y personalizados • Elegir correctamente el presupuesto de tu Campaña • Aprenderás utilizar de forma optima las extensiones de anuncio, lo cual te llevara a posicionarte por encima de tu competencia. Tocaremos a detalle todos estos temas y más. ¿ES ALGO COMPLICADO CREAR MI CAMPAÑA?¿TENDRE QUE PROGRAMAR? Para nada complicado, no requieres ningún conocimiento previo ni saber programar. Todo lo necesario esta incluido dentro del curso. ¿ES ESTE CURSO PARA MÍ? Este curso es para todo emprendedor que quiera empezar a crear su primera Campaña Rentable de Google Ads. Y si ya intentaste crear una campaña antes pero sin éxito, este el curso perfecto para que puedas aprender la manera correcta de crear campañas Rentables. Además al culminar el curso estarás en capacidad de ofrecer tus servicios Freelance para creación de campañas de Google Ads a muchas de las empresas que requieren este servicio de demanda creciente. Y es que antes, estar en Internet era una opción, hoy es una obligación de lo contrario tu negocio simplemente No Existe. NOS VEMOS DENTRO DEL CURSO!
Microsoft Excel: Data Analysis with Power Pivot
We are now living in the age of big data. Data is being collected all the time and for increasingly detailed transactions. This can lead to an overwhelming amount of data, which brings about a need for people who can analyze large amounts of data quickly. Fortunately, Microsoft® Excel® provides Power Pivot to help you organize, manipulate, and report on your data in the best way possible. Since a tool is only as good as the person using it, it is important to gain a solid understanding of Power Pivot to maximize your effectiveness when analyzing data. This material will benefit users of any current Office version. The course environment setup is based on Excel for Office 365. Students taking this course are experienced Excel users who are seeking to advance their data-analysis capabilities by using Power Pivot. In this course, you will: get started with Power Pivot, visualize Power Pivot data, and work with advanced functionality in Power Pivot. This course requires that you have Microsoft Excel installed on a Windows PC. The course setup instructions provided in the first module of the course go into more detail about the hardware and software requirements.
HRBP Masterclass: Become a Strategic Business Partner
The HRBP Masterclass: Become a Strategic Business Partner course is designed for HR professionals looking to elevate their strategic impact within their organizations. Whether you're a seasoned HRBP or someone aiming to break into this transformative role, this course will equip you with essential knowledge and actionable skills. From business acumen and data analytics to leading organizational change and leveraging cutting-edge HR technology, this course offers a comprehensive approach to becoming a highly effective HR business partner. Through real-world case studies and practical exercises, you'll gain hands-on experience in solving key HR challenges and aligning HR initiatives with business goals. You’ll learn how to position yourself as a trusted partner to senior leadership while driving HR’s contribution to the business’s success. Key Modules: • The Evolving Role of the HR Business Partner • Explore the transition from transactional to transformational HR. • Learn the difference between business and people partnering with real-life examples of HRBP impact. • Business Acumen for HR Professionals • Understand key business metrics and learn how to align HR initiatives with company KPIs. • Speak the language of business and build relationships with stakeholders. • Data & Analytics for HRBPs • Dive into key HR metrics and how they drive business decisions. • Learn to create HR dashboards and utilize tools like Excel and Power BI for insightful reporting. • Leading Organizational Change • Master the change lifecycle and develop strategies to overcome resistance. • Understand your role in M&A, organizational restructuring, and scaling efforts. • Digital HR & AI-Powered Tools • Leverage cutting-edge HR tools and explore the possibilities of AI in HR. • Learn how to automate reporting and surveys and understand ethical considerations. • Real-World Case Studies & Practical Labs • Engage with case studies on performance management, turnover reduction, and team restructuring. • Use templates, worksheets, and guides to implement your learnings. • Growing Your Career as an HR Business Partner • Map out career paths and create a personal brand that resonates with senior leadership. • Learn how to build a case portfolio and impact map that highlights your HR contributions. Why Choose This Course: • Expert-Led Content: Learn from experienced HR professionals with years of expertise in strategic HR roles. • Practical & Actionable: Focused on delivering real-world applications and examples that you can implement in your role immediately. • Comprehensive Curriculum: From business fundamentals to data analytics and AI tools, this course covers all key areas to become a successful HRBP. • Career Advancement: Gain insights that will propel your career forward, from building a personal brand to developing a powerful HR portfolio. Who This Course is For: • HR professionals aiming to transition into a strategic HRBP role. • Current HRBPs who wish to refine their skills and stay ahead of industry trends. • Senior HR leaders looking to deepen their business impact and influence within the organization. • HR professionals interested in utilizing data, AI, and digital tools to enhance HR practices.
Category Management & Retail Merchandising
Master retail merchandising, category management, and assortment planning to drive sales and profitability. Learn how top retailers optimize product selection, inventory, and store space using data-driven strategies. This course provides a comprehensive understanding of retail merchandising, covering category management, merchandise planning, forecasting, and inventory control. Learners will explore how to structure product categories, define roles, and develop strategies that align with customer needs and business goals. You will gain practical skills in merchandise budgeting, Open-to-Buy (OTB) control, and assortment planning frameworks. The course also dives into advanced concepts like store clustering, space management, and planogram design to optimize retail performance. By the end of this course, learners will be able to apply real-world merchandising techniques, improve product visibility, and make data-driven decisions that enhance customer experience and maximize sales outcomes.
Green Screen From the Comfort of Your Home
Course Description Have you ever wanted to create Green Screen Videos from the comfort of your home or the office, but always thought it would be too complicated or expensive to do?! If so, then I am happy to tell you that it has never been more affordable and easy to build your own Green Screen Studio for the fraction of the cost used in professional video production and I will show you exactly how! Not only you will learn all the secrets behind the green screen videos, but also video production in general. You don't need to have any prior experience of any editing software, or working with DSLR cameras to learn all the skills taught in this course. It's designed to provide you with the most comprehensive curriculum that will take you step by step from initial theory about the light , sound , type of green screens and different cameras that you can use to achieve optimal quality of your green screen videos, to actual production and post-production stages where you will learn how to build your own studio, shoot your videos, and finally edit them so that they look and sound as if they were shot in a professional studio. Course Structure This course is divided in 4 parts. Part 1 is Pre-Production : This is where you will learn what kind of equipment you will need to start creating you Green Screen Videos, where to buy it from for the most affordable prices, and how to build your studio. Part 2 is Production : This part is packed with great material. Here I will take you behind the scenes and demonstrate you how I shoot my green screen videos. After going through all the lessons in Part 2 you should be ready to stand up in front of the camera with your green screen evenly lit behind you, and start shooting your own green screen videos. I know a lot of people do not feel confident in front of the camera (including me), that's why as a BONUS to this part I am going to reveal how you can build your own TELEPROMTER and start reading your script word by word without looking away from the camera lens. This is invaluable tool used by many professionals that allow them to look prepared, competent , knowledgeable and very confident when delivering their content. And the best part of this bonus is that you can build this telepromter for less than a DOLLAR. Part 3 is Post-Production : One thing is to shoot your videos, but another is to edit them so that they don't look cheap, amateurish, and cheesy. My goal here is to equip you with the techniques that are easy to learn, and when applied make your overall image look like it was done by professionals even if you never used editing software before. You will learn how to remove and replace the background in less than 10 minutes, how to create Flying titles, how to cut your footage so it looks more engaging and hold the interest of your viewers, and much more... All you have to do is simply follow my instructions and you'll learn all the essential editing tools in no time. and finally....Part 4 This part is designed to show you other low budget methods how to achieve professional looking image if you don't want to deal with the green screen. In this module I will teach you how to achieve classic white background look (i.e Big Think) , and what kind of videos you can start creating to promote your business, engage with your audience, and sell more. Is this Course for You? I bet you know that VIDEO is the ULTIMATE SELLING MACHINE, and if you are not using it in your strategy whether to sell more products, educate people, drive more traffic to your website or online courses, etc. than you are loosing out on the huge opportunities. Reports show that by 2018, video will account for 80% of all consumer internet traffic. And that 52% of marketing professionals name video as the content with the best ROI. So if you always wanted to start producing video content and green screen videos to add creative flare to your content, then this course is for you. After completing this course you will know everything you need to know about GREEN Screen and VIDEO Production. You will get answers to questions like : • What camera to use ? • How to record good quality audio and what microphone to use ? • How to achieve good lighting ? • What material to use for Green Screen ? • What are the best in camera settings ? • How to prepare your Script ? • What is the best editing software ? • How to color correct your footage ? • What kind of Videos to shoot ? The list goes on , and I don't want to overwhelm you. I structured this course so that you only learn what is essential first , before moving on to the next modules. The course is very engaging and the material is presented in variety of forms that includes both Screen Recordings and Power Point Slides, as well as live recordings from my "studio". If this sounds like the right course for you, then welcome to "Green Screen from the Comfort of Your Home"
Product and Service Development: Empathy Mapping with Miro
By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining the developed persona. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation.
Scrum Master Certification 2026 + Agile Scrum Certification
"Scrum Open, Professional Scrum, Professional Scrum Master, PSM, PSM I, PSM 1, etc. is the protected brand of Scrum . org. Our course and practice exams are neither endorsed by nor affiliated with Scrum . org." Three reasons to TAKE THIS COURSE right now! The unique reasons for taking this course are: • Complete, Concise, Confident Overview of Scrum - You will be confident that you have learned Scrum as the founders intended because I only teach accurately from the rule-book of Scrum. • Confidence in completing a Scrum Certification - I teach you everything you need to gain confidence in the exam and then guide you on how to get certified online without going into a class room or spending $1000. I send you to the Scrum Open Assessment so you can practice before taking the final certification (Exam purchased separately - I will give you links directly to it). You can then sit the PSM ( Professional Scrum Master ) which is more affordable or use this as extra preparation for your CSM ( Certified Scrum Master ) exam / training. • You get to ask me questions and see me respond to every single one of them thoughtfully! Updated for 2025 using the newest v 2020 Scrum guide. Perfect for [2020] Scrum Guide exam preparation! This course is based on the Includes Narration from Ted R. Brown What is Scrum? Agile Scrum is a simple method for managing and completing even the most complex project. Based on my experience, it has also been the number one reason why projects have delivered on time! Who should take is course? Whether you are a scrum master, product owner, team member, business stakeholder or simply someone who wants to understand what makes scrum tick, this is the place to start. If you are preparing for a Agile Scrum Master Certification , Professional Scrum Master certification ( PSM ) , Certified Scrum Master certification ( CSM ) or other scrum certification, this class is for you. What will I learn? In this class you will learn: • Concise overview of Scrum - The exact events, roles, rules and artefacts used to deliver a project using scrum along with the history of Scrum. This includes lectures on the fundamentals of Sprint Planning, The Daily Scrum, Sprint Review, Sprint Retrospective, Scrum Artefacts and more. • The facts based on the Scrum Guide - The correct terminology and use of Scrum is essential to mastering it. The Scrum Guide is the rule book on Scrum and many do not use it or know it. • Scrum Certification Preparation - A summary of frequently asked questions (FAQs) and frequently misunderstood points around Scrum that have been in past Open Assessment exams. • Scrum Certification - I then tell you how to prepare for Scrum Certification and how to sit it online saving you hundreds if not thousands of dollars. The course is video based with no supporting document necessary. I go through key gotchas from the scrum guide. The perfect recap for experts and scrum for beginners + Scrum Master Certification Preparation Learn Scrum & prepare for your Scrum Master or Agile certification based on the Scrum Guide v2020 ( 2020 scrum guide ) . How is the course structured? Each section features an overview of a particular aspect of Scrum such as Scrum Roles, Events, or Artefacts, followed by a summary of key exam points and frequent misunderstandings in industry. All is based on the scrum guide so you know that you are learning the facts. Perfect if you are interested in Scrum Master Certification, Scrum Master Jobs, increasing your Scrum Master Salary, gaining a Scrum Master Role, furthering your Scrum Master Training or meeting a Scrum Master job description. Inspired by God, the Bible, Ken Schwaber, Jeff Sutherland
Demand Analytics
Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to 1. Improve the forecasting accuracy by building and validating demand prediction models. 2. Better stimulate and influence demand by identifying the demand drivers (e.g., time, seasonality, price, and other environmental factors) and quantifying their impact. AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season stimulated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping. Accurate demand forecast is essential for increasing revenue and reducing cost. Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand. I hope you enjoy the course!