Digital Marketing Campaigns: Strategy, Execution & AI Power

Descripción

Learn how to run digital marketing campaigns that convert — powered by proven strategy and the latest in AI. This is the most practical campaign course on Udemy, built by a Chief Marketing Officer with 20+ years of experience scaling global brands and high-growth startups. You’ll learn how to plan, launch, and optimise multi-channel marketing campaigns — and how to use tools like ChatGPT and AI automation to move faster and think bigger. Inside, you’ll find the exact frameworks, templates, and tools I’ve used to launch 100+ products and lead marketing at companies like Nestlé, Intuit, EE, and Oddbox. You’ll also complete a hands-on project for the sustainable fashion brand Pangaia, applying everything you learn in a real-world setting. WHAT YOU’LL LEARN • Build full-funnel, multi-channel campaigns that drive growth • Turn customer insights into strategic messaging and creative • Choose the right channels and tactics for each campaign • Use ChatGPT to generate ideas, messaging, and campaign plans • Apply AI tools to content creation, asset development, and faster execution • Avoid common pitfalls and learn how to run campaigns end-to-end WHAT’S INCLUDED • 10 in-depth modules • Downloadable templates, checklists, and guides • ChatGPT Prompt Library – for every stage of a campaign • AI Tool Library – curated tools to create and launch faster • Real examples from brands like Purple, Tinder, and Oatly • Hands-on campaign project for Pangaia • Lifetime access and future updates • Udemy certificate of completion COURSE CONTENT AT A GLANCE Module 1: The Fundamentals Types of campaigns, key principles, and project introduction Module 2: Planning A practical campaign planning framework Module 3: Objectives Cascading goals, KPIs, and aligning with business impact Module 4: Audience Segmentation, targeting, and customer research techniques Module 5: Concept Brainstorming ideas, creative messaging, and hands-on concepting Module 6: Customer Journey Funnel frameworks (ZMOT, AARRR, McKinsey) and content mapping Module 7: Channels Channel mix, content planning, and repurposing strategies Module 8: Strategy & Execution Campaign rollout, brand vs. promotion, and common pitfalls Module 9: Using AI in Campaigns - NEW!!! • Consumer insight prompts • Campaign concept generation with ChatGPT • Planning and asset creation using AI • Top tools and prompt templates for marketers Module 10: Recap & Final Project Key takeaways, final project, and closing advice WHO THIS COURSE IS FOR • Digital marketers who want to run smarter, multi-channel campaigns • Content or growth marketers levelling up to strategy roles • Startup founders launching their own campaigns • Aspiring Heads of Marketing or CMOs • Anyone curious about how to use AI tools to streamline marketing MEET YOUR INSTRUCTOR Victoria Rusnac – CMO | AI Consultant | Executive Coach Hi, I’m Victoria — a marketing strategist and AI educator with two decades of experience leading marketing for global brands like Nestlé, Intuit, EE, and Orange, and scaling UK startups like Oddbox, The Better Menopause, and Veygo as Chief Marketing Officer. I’ve launched over 100 products, led more than 10 rebrands, and built marketing engines that transform insight into commercial success. I hold an Executive MBA with distinction from London Business School and am a certified executive coach. Today, through my company Applied AI Co, I help marketers and teams embed AI into their workflow using tools like ChatGPT, automation, and AI agents. I teach practical, real-world strategy — now enhanced by AI. Let’s build something that works — and works smarter. READY TO LAUNCH SMARTER CAMPAIGNS? Join me and discover how to combine strategic thinking with the power of AI to create marketing campaigns that move the needle.

Lo que aprenderás

• Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base.
• Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution.
• Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts.
• Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product.
• Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns.
• Learn how to start successfully executing multi-channel digital marketing today!

Requisitos

• You should have a basic understanding of digital marketing channels and how they work. If you are a complete beginner, please consider first completing one of the Digital Marketing overview courses available on Udemy.