Marketing Analytics Made Simple With Google Analytics

Descripción

If you want to master Google Analytics and track every click, sale, user behavior, marketing campaign, and business growth with data — this course will change the way you work forever. Whether you're a beginner or already using Google Analytics but still confused about reports and features, this Google Analytics course gives you everything in one place — from basic setup to pro-level strategies used by real digital marketers and data analysts. Google Analytics 4 has replaced Universal Analytics, and many professionals still don’t know how to use it the right way. Companies are seeking people who understand GA4, event tracking, audience insights, conversion reports, funnels, traffic analysis, and performance measurement. If you don't learn it now, you’ll be left behind while others take the certification and step into better job roles. Inside this course, you get step-by-step lessons and real business cases that show how Google Analytics is used in live projects. You will learn how to track user actions, understand where traffic comes from, analyze paid campaigns, and improve sales with data. You’ll also learn how to connect tools like WooCommerce, Google Ads, Google Search Console, and ChatGPT to improve workflows and save time. We start from zero — setup, account creation, structure, tracking code, dimensions, metrics, bounce rate, user sessions, UTM parameters, product performance, screen resolution, page speed insights, path exploration, funnel exploration, custom reports, alerts, and even advanced techniques like regex and calculated metrics. You won’t just watch — you will do everything yourself with practical guided lessons. This course also helps you prepare for Google Analytics certification, Google Data Analytics Certificate, and skills taught in Google Analytics Academy, but in a more practical and focused way. By the end of this course, you will be able to: • Track everything happening on a website. • Understand what’s working and what’s losing money. • Create data-driven reports for clients and employers. • Build custom dashboards and insights. • Improve marketing campaigns using analytics. • Apply for jobs confidently in analytics, marketing, eCommerce, and data reporting. If you skip this skill now, your competitors will be one step ahead. Businesses rely on analytics to make decisions — and those who understand data become valuable immediately. This course gives you real knowledge, real confidence, and real skills used in the field. Whether you want a job, freelance clients, a promotion, or better results from your website — this course will help you reach that level.

Lo que aprenderás

• Complete Google Analytics 4 setup and interface.
• How to connect WooCommerce and other platforms.
• Dimensions, metrics, bounce rate, and session tracking.
• Funnels, path exploration, free form, and engagement tracking.
• User identification and segmentation.
• Paid traffic and landing page performance.
• Custom reports and calculated metrics.
• UTM parameters and product linking.
• Screen resolution, location, browser, and device analysis.
• Google Analytics Intelligence AI.
• Practical business cases and reports.
• How to prepare for Google Analytics certification exams.

Requisitos

• Basic internet usage.
• A laptop or PC.
• A Google account.
• Interest in marketing or data analysis.
• No prior analytics experience needed.