Introduction to AI for marketing professionals

Descripción

Welcome to the “Introduction to AI for marketing professionals” — a unique, hands-on course designed to help you build foundational AI and Generative AI literacy. In this course, you’ll discover how Generative AI is transforming the marketing profession, explore key risks and best practices, while experimenting with powerful AI tools in interactive, marketing-focused applications. By the end of this course, you will be able to: - Understand the fundamentals of AI and its potential opportunities in marketing - Explore and recognize risks and limitations associated with AI and how to address them - Practice with different AI tools to get hands-on experience - Get started with essential prompting techniques for using different Generative AI models - Discover and try out various marketing-specific use cases and AI technologies, explore the ways to integrate them into daily job routines - Participate in a project to generate a marketing-specific AI use case idea with an interest in programming. - Prepare for the next phase of your AI journey, progressing from foundational to advanced applications Welcome to the unique “Introduction to AI for marketing professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.