The Complete Guide to Sponsorship Marketing

Descripción

Are you just starting out with Sponsorships? Or perhaps looking to improve your existing Sponsorship campaigns? Perhaps you are looking to become an all-round marketing expert and wish to tie your performance marketing knowledge with branding and sponsorships? Then this is the course for you! Many marketers who are focusing on digital marketing skills are forgetting some of the core marketing techniques that still exist in abundance, and one of those is Sponsorships. Sponsorships are mastered by some of the biggest brands out there; Pepsi, Emirates, M&S & Samsung. It's vital that budding marketers grasp this topic and ensure they tie it into their wider marketing mix to achieve their multi-attributed marketing objectives. What's more, Sponsorships have evolved. No longer is it simply a logo on a billboard. Sponsorships have now moved online and they've become trackable. Marketers are forgetting this fact, and this course aims to teach you not only traditional offline sponsorship methods, but the advancing online options too. In this course I aim to teach you everything there is to know about Sponsorships: • Understand the many types and branches of sponsorship, from corporate to influencers • Learn how Sponsorships are created, scheduled, measured and analysed • Learn how to plan, strategise and deploy specific sponsorship tactics • How to utilise sponsorships not only offline but also online • Become an expert in sponsorship campaigns, running them from start to finish • Advanced tracking and attribution techniques • And plenty of up to date examples. To truly become an all-round marketer one needs to understand the techniques of Sponsorship Marketing About the instructor: Partnercademy (follow us on LinkedIn) is the largest FREE resource hub for Partnerships & Affiliate professionals to learn and upskill. We'll turn you into a Partnerships expert with our FREE resources, expert courses, and bespoke 1-to-1 Q&A sessions. Partnercademy's courses now have over 10,000+ students with 500+ positive reviews. Some are even rated in the top 5% of all Udemy courses! Our aim is to turn you all into experts!

Lo que aprenderás

• Understand the many types and branches of sponsorship, from corporate to influencers
• Learn how Sponsorships are created, scheduled, measured and analysed
• Learn how to plan, strategise and deploy specific sponsorship tactics
• How to utilise sponsorships not only offline but also online
• Become an expert in sponsorship campaigns, running them from start to finish
• Advanced tracking and attribution techniques
• ...And plenty of up to date examples!

Requisitos

• Basic Marketing Knowledge
• Desire to Learn About Sponsorships
• If you have pre-existing Sponsorship knowledge...this course will compliment that by teaching further advanced techniques.