Growth Marketing: win, onboard, and retain more customers

Descripción

Stop chasing the next shiny tactics that never seem to work for your business Learn growth marketing from a tech CEO and startup coach who's launched multi-million-dollar products Many people believe that to get more leads, grow revenue, or increase retention, you need to have some sort of magic powers. But it doesn't have to be this way. There is a simple data-driven process that you can follow. Instead of guessing, you'll be able to generate results more consistently. Mastering those skills has the potential to radically change the course of your career or business. This course will teach you the fundamentals of growth marketing. It will give you the tools and knowledge to start running growth experiments that bring new customers, improve their experience, and increase retention. Most importantly, it will completely change how you think about customer acquisition, monetization, and retention. By the end of this comprehensive video course, you’ll be able to: • Identify growth opportunities using Pirate Metrics • Manage the growth hacking process with a team • Analyze and identify opportunities to optimize your marketing funnels • Ideate and prioritize growth ideas using the ICE model • Set hypotheses and measure experiment results • Design and run statistically significant experiments with Google Optimize • Select three simple tech stack options that you can set up right away • Build a solid plan to win and keep more customers with a variety of growth strategies • Develop growth mindset that doesn’t involve tricking people into buying your product. This is not Netflix. You’ll learn by doing. This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers. This course is comprehensive and easy to follow: it has everything you need to get started right away. • Step-by-step growth hacking methodology • Action-focused assignment • 14 how-to guides to set up specific tools • 5 ready-to-use templates (North Star definition, ICE prioritization, Funnel Analysis, Idea Backlog, Experiment Sheets) • 25 tactics to grow your audience and win new customers • Real-life case studies Applying what you'll learn will change how you see growth and, most importantly, give you the secret to unlocking growth opportunities wherever you work and in any type of business. Join me in the course today. Enroll now to start learning some of the most-in-demand digital skills that will boost your career and business.

Lo que aprenderás

• Understand the fundamentals of growth marketing and how it differs from traditional marketing
• Learn the 4-step growth process and how to implement it with your team
• Ideate and effectively prioritize growth experiment ideas
• Set hypothesis and measure results
• Design and run experiments that are statistically significant
• Identify and set up the key analytics tools that you need

Requisitos

• You do not need any specific skills, although having some marketing, product management, or business experience may help you see how you can more quickly implement what you learn in your daily work.