Integrated Marketing Foundations and Campaign Strategy

Descripción

This ~3 hour course covers the foundations of integrated marketing from past to present. You'll dive into past and present campaign examples to understand how integrated marketing began and how it has evolved in the digital era. You'll learn the benefits of integrated marketing and why it's so important for scaling your business. I'll teach you how to strategize and launch your own integrated marketing campaign as I walk you through the process, providing you with tips and insights to elevate your own campaigns. I'll teach you the best ways to work with creative teams and agencies, and walk you step by step through a creative brief so by the end of the course you will become a master brief writer. I've even included a lecture to teach you how to give constructive, creative feedback so you can walk into any creative review and feel confident and ready to critique campaign assets. I even included a section that shows you how to summarize and share campaign results post-launch, so you can showcase all the great work you did and help you grow in your career. This course includes templates and resources to help you strategize, outline, launch, and summarize an integrated marketing campaign.

Lo que aprenderás

• The fundamentals of Integrated Marketing from past to present.
• Dive deeper into integrated marketing communication and campaign strategy.
• How to create an integrated marketing campaign from start to finish.
• How to strategize customer mindsets and positioning statements.
• How to complete marketing project and creative briefs.
• How to run kickoffs, launch a campaign and provide constructive and creative feedback.
• How to analyze, present and share your campaign results.

Requisitos

• Basic knowledge of marketing and marketing terminology.
• Experience with audience targeting is helpful, but not required.
• Experience working with creative teams or agencies is helpful, but not required.
• General passion for marketing.