Business Analytics and Data-Driven Decision Making

Descripción

Business analytics, business intelligence, and data-driven decision-making are essential skills for today's professionals. In this course, you'll learn how organizations use data to solve business problems, improve performance, and make informed decisions. Explore the business analytics process, from defining business challenges and managing data to generating insights through descriptive, predictive, and prescriptive analytics. You'll also examine how organizations use data visualization and presentation tools to communicate findings and drive action. Through real-world examples, you'll discover how analytics helps organizations identify trends, forecast outcomes, and support decisions. You'll explore decision-support frameworks, data mining, online analytical processing (OLAP), dashboards, and key performance indicators (KPIs) used to transform data into business insights. By the end of the course, you'll understand how organizations use analytics to evaluate opportunities and make decisions across marketing, operations, finance, and technology. You'll also gain familiarity with Microsoft Excel, OLAP, dashboards, and data mining methods used for data-informed decision-making.