Google Ads Mastery: Search to Performance Max

Descripción

This Google Ads course is a complete PPC course for performance marketers who want to run profitable paid search campaigns. You will learn how the ad auction, Ad Rank, and Quality Score decide which search ads win, how to structure accounts and campaigns, and how to run keyword research in Google Keyword Planner with the right match types and negative keyword lists. You will build Responsive Search Ads and Dynamic Search Ads, apply the full ad extensions library, and produce image and video creative in Asset Studio. You will also master Google Ads bidding, from Manual CPC to Target CPA and Target ROAS, along with budgets and forecasting. The course then covers the Google Display Network, conversion tracking, and every specialized campaign type. You will layer Affinity, In-Market, Topic, Placement, and Custom audience targeting on Display campaigns, implement conversion tracking across web, app, phone, and offline sources, and read the results through attribution models and saved reports. You will build remarketing campaigns with Audience Manager, Customer Match, and GA4 audiences, then automate with rules and Google Ads Scripts. The final module covers YouTube ads, Shopping ads with Google Merchant Center, App and Demand Gen campaigns, Performance Max, and Google Ads AI with Gemini. By the end you will have a portfolio of real campaign work.