Technical SEO Audit Masterclass - Semrush Advanced SEO

Descripción

Fed up with poor-performing SEO and lacklustre results on the search engines? Then it's time to deep dive into your Technical SEO. So you have completed your keyword research, on-page optimisations, and link building...yet you're still not seeing any results on the search engine results pages. In this comprehensive Technical SEO Audit course, Ricky takes you by the hand and explains every single detail of a technical SEO audit...and then goes one step further and shows you exactly how to resolve the issues for your own website. Watch as Ricky completes an SEO audit with you, as you're watching over his shoulder, implementing and resolving every possible cause that could be holding back the SEO performance of your website and preventing it from ranking on the first page of the SERPs. In this Technical SEO Audit course you will learn; • The fundamentals of an SEO campaign • How to set up and use Semrush to run weekly audits on your website on autopilot • How to fix and resolve crawlability issues preventing your website from ranking on the first page • How to fix and resolve website performance issues such as user experience, caching, code optimisations and page loading speeds • What HTTPS issues are and how to fix and resolve every aspect of security on your website • How to fix and resolve internal and external linking errors • Deep dive into Googles 'Core Web Vitals' to see what metrics might be holding back the performance of your website Ricky has been building and ranking blogs and e-commerce businesses for himself for over 12 years, and managing his own successful SEO agency in London for the past 7 years. If you are ready to take your SEO knowledge one step further and master the technical side of an SEO campaign, then this is the perfect course for you deep dive into to grow and scale your website. See you on the inside!

Lo que aprenderás

• Master every single aspect of technical SEO and how to execute a success technical SEO audit
• Work with Ricky 'over the shoulder' as you resolve, rectify and fix every single aspect of a technical SEO together
• Use a 14-day free trial of the industry-leading SEO software, Semrush, to conduct an SEO audit and set it to run weekly on autopilot
• Identify site crawlability issues such as redirect errors, 4xx and 5xx error codes, canonicals, 'no-index', duplicate content, and redirect loops and chains
• Fix and resolve site performance errors such as poor page loading times, image optimisations, website caching, user experience and much more
• Get to the root cause of HTTPS issues as we drill down into security protocols, SSL's, and secure connections
• Identify and resolve every single internal and external linking error with redirects and header banners
• Grasp Google's 'Core Web Vitals' and tips and recommendations on how you can improve them
• Identify and prevent keyword cannibalisation which could be preventing your webpages from ranking on the first page of the search engines
• Review and implement an optimal permalink structure for your website an how you can do this safety
• Implement and set up Google Search Console and learn how to audit your website and identify pages with poor user experience

Requisitos

• No prior experience needed
• 30-day free trial of Semrush