How to Make Scalable Ad Creative for Paid Social (ex. Meta)

Descripción

Have someone film a selfie video of their experience with your product and then run that as your ad...right? WRONG! Please don't do that. You will get terrible results. This course will teach you how to make winning ad creative for Facebook, Instagram, Tiktok, Youtube, and more. Many advertisers view winning ad creative as a guessing game. Just throw whatever videos you have at the wall and see what sticks. This couldn't be further from the truth. Following an ad formula that is proven to work, you will learn how to use UGC style footage to make creative that converts - consistently. The timing, pacing, messaging, and all the other important elements that make up a good UGC ad will be broken down and made simple for you. This winning ad formula and editing method was developed by professional Performance Creative Director, Adam Frogley and in collaboration with some of the top marketing minds in the world. We will cover all topics such as: • Where to start and how to do creative research • How to make ads that don't look like ads • The Winning Ad Creative Formula • Data-to-creative connection • Organization and workflows • and more! You will learn how to create, use, and re-use User Generated Content in multiple ways. UGC can be a major source of new revenue as it is applied to make your ads feel authentic and real. By the end of this course, you will be able to stay organized and efficient while you pump out winning UGC style ads consistently.

Lo que aprenderás

• Learn the Winning Ad Formula for Facebook, Instagram, Youtube, and Tiktok Video Ads
• How to Produce Twice the Ad Creative in Half the Time with Iterations
• How to Learn and Understand Video Ad Data
• How to make the Data-to-Creative Connection For Constant Improvement

Requisitos

• Basic Video Editing Skills