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Complete Local SEO Course: Google Business Profile 2026

udemy · Negocios · ⭐ 4.79 (11 reseñas) · Principiante · en · ⏱ 7,5 h

Impartido por Stuart Wesselby · 2.664 alumnos

19.99 USD

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Descripción

Note: This is not your average Local SEO course that recycles basic theory. Instead, you’ll learn how to apply real-world Local SEO strategies, leverage AI-powered tools, and optimise your Google Maps presence to generate leads and growth for real local businesses. • How can I use Google Maps and AI tools to attract more local customers? • What separates a basic Local SEO setup from a high-impact strategy? • What essential skills do I need to get fast results with Local SEO for real businesses? In this course, you’ll learn how to get really good at Local SEO through hands-on methods — from optimising your Google Business Profile and on-page content, to doing local keyword research, setting up structured data, and building high-authority backlinks. Whether you're a freelancer, business owner, or marketing professional, this project-based course gives you a full roadmap to dominate your local market. What you will learn in this course: 1. Local SEO Fundamentals – complete guide to ranking in Google Search & Maps 2. Google My Business Optimisation – high-impact setup for local visibility and credibility 3. Keyword Research With AI – smart identification of high-intent local search terms 4. On Page SEO for Local Business Websites – practical optimisation of content, structure, and tags 5. Off-Page SEO and Local Citations – strategic link building and listing creation across trusted directories 6. Schema Markup for Local SEO – step-by-step implementation for enhanced search appearance 7. CTR Manipulation and Engagement Signals – actionable techniques to improve click-through and user behaviour 8. Google Maps SEO – advanced methods to increase visibility in the Google Map Pack 9. Backlink Strategy for Local SEO – safe and effective techniques to build authority links 10. Tracking and Analytics – expert use of Google Analytics & Search Console to measure SEO performance 11. AI Tools for SEO Execution – using ChatGPT and automation tools to speed up local SEO tasks 12. Multi-Location SEO Strategy – Optimising visibility for businesses with multiple locations Enrol now and start building winning SEO strategies for any type of local business – from scratch to results. If you ever feel stuck, please don't hesitate to ask! I'm here with 24/7 support to help you grow fast and confidently in your Local SEO journey.

Lo que aprenderás

  • Local SEO Fundamentals – complete guide to ranking in Google Search & Maps
  • Google My Business Optimisation – high-impact setup for local visibility and credibility
  • Keyword Research With AI – smart identification of high-intent local search terms
  • On Page SEO for Local Business Websites – practical optimisation of content, structure, and tags
  • Off-Page SEO and Local Citations – strategic link building and listing creation across trusted directories
  • Schema Markup for Local SEO – step-by-step implementation for enhanced search appearance
  • CTR Manipulation and Engagement Signals – actionable techniques to improve click-through and user behavior
  • Google Maps SEO – advanced methods to increase visibility in the Google Map Pack
  • Backlink Strategy for Local SEO – safe and effective techniques to build authority links
  • Tracking and Analytics – expert use of Google Analytics & Search Console to measure SEO performance
  • AI Tools for SEO Execution – using ChatGPT and automation tools to speed up local SEO tasks
  • Multi-Location SEO Strategy – optimising visibility for businesses with multiple locations

Requisitos

  • Basic Digital Marketing Knowledge
  • Basic Website or WordPress Skills