Using Neuroscience to Improve Your Marketing

Descripción

Marketing professionals spend enormous resources on campaigns, copy, and creative, yet most are missing the single most important variable in the equation: how the human brain actually works. Without a neuroscience framework, even well-funded marketing is guesswork dressed up in data. In this course, you'll apply proven neuroscience principles to every dimension of your marketing practice. You'll use the science of perception and statistical learning to shape how consumers experience your brand, design campaigns that encode into long-term memory, calibrate your messaging and UX to the two distinct systems consumers use to make decisions, and deploy the psychology of pleasure and pain to frame offers that motivate action. By the end of this course, you'll be equipped to ask sharper marketing questions, run more targeted A/B tests, and build science-backed strategies that influence consumer behavior at the level of the brain.e.g. This is primarily aimed at first- and second-year undergraduates interested in engineering or science, along with high school students and professionals with an interest in programming.