Project Management in Marketing

Descripción

This is an entry level course and an excellent place for a student, recent graduate or newbie marketer to start. Practice applying marketing concepts, discuss a variety of practical scenarios and download free worksheets and tools you can take with you to your first marketing gig.  For example, what do you know about waterfall methodology, a Scrum, daily "stand-ups" and sprint planning? Have you ever created a backlog refinement? Are you familiar with how you can leverage project templates, SLA’s and agile fundamentals to get stuff done? All this and some fun, together with one of the biggest marketing geeks - who happens to be the Chief Strategy Officer for a successful marketing automation firm.

Lo que aprenderás

• Use templates for different elements of a marketing campaign to maximize efficiency and effectiveness and to improve overall quality of work
• Identify how to leverage agile project management fundamentals on your team for flexibility and as a framework to support diverse marketing needs
• Describe ways to implement Service Level Agreements (SLA’s) to stay focused and on schedule throughout the chaos of each marketing campaign  

Requisitos

• Bring your passion for learning new things and enthusiasm to take marketing practices to apply on your own.