Book Promotion and Marketing for Self-Published Authors

Descripción

Book Promotion and Marketing for Self-Published Authors: Ways to Promote and Market Your Book Without Social Media is a course designed to provide you with ideas (besides paid advertisement and social media) to get your book into the hands of more readers. Many resources provide information on using paid advertisement and/or social media to promote and market books, but this course is not one of them. Instead, this course focuses on ways authors (or future authors) can promote and market their books in inexpensive and even free ways that do not include paid advertisement or social media. Yes, much of the information found within this course can be found online. But, instead of spending countless hours searching for this information, you can use your time to actually implement some of the tips and strategies within this course to promote and market your book. Divided into a total of 23 videos including the introduction and conclusion, each video is presented with a slide show presentation as well as a downloadable transcript for your convenience. Handouts are also included with many videos to provide additional resources and information to help you with your promotion and marketing journey. Taking this course does not guarantee you will sell thousands (or even hundreds) of copies of your book, but it will give you plenty of ideas that may help you get your book into the hands of more readers. Before deciding if this course is for you, please check out what is and what is not covered within this course below. You are also welcome to watch the course video, introduction video, and video about the realities of self-publishing before choosing if this is the right course for you. To your publishing, promotion, and marketing success! Please note: this course is not being continuously updated. Some links and resources may no longer be available or may be outdated. Thank you for understanding. Who This Course is For: Authors/Writers with no previous publishing experience who want to learn about promoting and marketing books Beginner self-published authors looking for ways to promote and market their book(s) Beginner authors who have published through or who plan to publish through KDP Print or IngramSpark (Not Required) Unpublished authors who plan to self-publish and are interested in learning ways to promote and market their future book(s) Who This Course is Not For: Anyone looking for a get rich quick plan Anyone wanting information about paid advertisements Anyone looking for in-depth information on using social media for book promotion What is Not Covered: Paid advertisement Amazon ads Social media ads In-depth explanation of social media Section 1: Introduction Lecture 1: Introduction Reiterate the information found in the course description such as who the instructor is, what students will learn by the end of this course, who this course is for and who this course is not for, what is needed to complete this course, and an overview of what this course contains Lecture 2: Realities of Self-Publishing A few statistics on self-publishing and book sales and what this means for you Transcript included Lecture 3: Finding Your Why and Setting Goals Questions for you to consider as you determine your "why" and set your own goals Transcript and Assignment included (Additional Note: Much of the information included within this video was discussed in the course Choosing the Best Publishing Option for You and Your Book: Traditional Publishing, Hybrid Publishing, or Self-Publishing? The included assignment is new for this course.) Lecture 4: Marketing and Promotion Brief explanation of marketing and promotion List of the 5 Ps of marketing Considerations before publishing a book Considerations while marketing and promoting a book Transcript and Additional Resources Handout included Section 2: People Lecture 5: Target Audience Explanation of a target audience Questions to consider when determining a target audience Transcript and Assignment included Lecture 6: Reviews and Influencers How some authors get book reviews Possible places for readers to leave reviews Questions to consider when reaching out to reviewers Brief description of influencers Transcript, Additional Resources Handout, and Reviewer Questions to Consider Handout included Lecture 7: Awards List of possible benefits of book awards Possible places to find award opportunities Considerations when choosing to submit your book for an award Transcript and Additional Resources Handout included Section 3: Product Lecture 8: Book Covers Book cover tips and questions to consider Parts to include on book covers with examples Mention of a resource to possibly use to display book covers for promotional purposes Transcript and Additional Resources Handout included (Additional Note: Quite a bit of the information in this video was discussed in the course Self-Publishing 101: Things to Consider Before Publishing Your Book in Print) Lecture 9: Interior Considerations Overview of front matter and possible sections to include Overview of body and possible sections to include Overview of back matter and possible sections to include List of additional interior considerations Transcript and Additional Resources Handout included (Additional Note: Quite a bit of the information in this video was discussed in the course Self-Publishing 101: Things to Consider Before Publishing Your Book in Print) Section 4: Price Lecture 10: Considerations When Choosing a Price Questions to consider when choosing a price One possible pricing technique some authors use Brief overview of KDP Select Possible ways to add value to your book (and potentially your brand) Transcript and Additional Resources Handout included (Additional Note: Quite a bit of the information in this video was discussed in the course Self-Publishing 101: Things to Consider Before Publishing Your Book in Print) Lecture 11: Metadata Brief explanation of metadata Explanation of keywords Book title considerations Tips for writing a book description Tips for choosing book categories Questions to consider when choosing a publication date An overview of free vs paid ISBNs Transcript and Additional Resources Handout included (Additional Note: Quite a bit of information in this video was discussed in the course Self-Publishing 101: Things to Consider Before Publishing Your Book in Print) Section 5: Place Lecture 12: Selling Online Brief explanation of expanded distribution through KDP Print and IngramSpark List of possible online retailers for print books Brief list of distributors for print books List of possible ways to distribute ebooks Transcript and Additional Resources Handout included Lecture 13: Selling Offline Overview List of possible offline locations to sell physical books (not just in book stores!) Explanation of 3 possible book delivery options to those offline locations How to order author copies through KDP Print and IngramSpark Considerations when ordering author copies to send them to offline locations Transcript included Lecture 14: Selling Offline Part 2 Considerations for selling to offline retailers Considerations for contacting offline retailers by email Considerations for contacting offline retailers in person A brief explanation for and considerations for selling on consignment in stores Transcript and Additional Resources Handout included Lecture 15: Selling Offline Part 3 Tips for author business cards Explanation of sell sheets (also known as sales sheets) with a sample Explanation of what to do when receiving an order for books Explanation of an order form with a sample Explanation of an invoice with a sample Explanation of a book catalog A couple of examples of why having a website with contact information available is very important Explanation of what the instructor does when someone reaches out requesting to purchase a large number of books Transcript and Additional Resources Handout included Section 6: Promotion Lecture 16: Book Launch Overview Explanation of what a book launch is List of reasons to have a book launch List of possible places to have a book launch party in person List of possible places to have a book launch party virtually List of possible people to invite to a book launch party List of possible activities to do at a book launch party List of things to bring to a book launch party Considerations when choosing a time to have a book launch party Considerations for the cost of a book launch party List of what to do after a book launch party Transcript and Additional Resources Handout included Lecture 17: Author Website List of reasons to have an author website List of possible website platforms Explanation of Wordpress (.com vs .org) List of possible hosting providers Tips for choosing a domain name List of pages to (possibly) include on an author website Information about an About Page Overview of email lists List of possible email marketing providers List of possible legal considerations for websites Additional author website tips Transcript and Additional Resources Handout included Lecture 18: Offering Freebies List of reasons to offer freebies List of possible freebies to offer Additional tips for freebies Transcript included Lecture 19: Presentations and Storytimes List of possible places to speak Tips for speaking engagements and presentations Considerations for speaking fees Transcript and Additional Resources Handout included Lecture 20: Free Publicity Part 1 Tips for using themed festivals to promote your book Tips for getting interviews Possible places to be interviewed What to do before, during, and after an interview A brief explanation of HARO An additional resource for free PR Transcript and Additional Resources Handout included Lecture 21: Free Publicity Part 2 Brief overview of Goodreads Overview of an Amazon Author Page Overview of Guest Blogging Overview of Google Alerts List of other possible free promotion ideas Transcript and Additional Resources Handout included Lecture 22: More Promotion Ideas Overview of social media with some tips Tips for using Pinterest A list of a few additional promotional ideas Transcript and Additional Resources Handout included Section 7: Conclusion Lecture 23: Conclusion Congratulations!!! Please remember... Transcript included

Lo que aprenderás

• Tips for promoting and marketing self-published books that don't include paid advertisement or social media
• P for People: Information about defining a target audience and getting book awards
• P for Product: Information about book covers and interior considerations
• P for Price: Considerations when choosing a price and other information about metadata
• P for Place: Information about selling offline and online; Explanations and samples of business cards, invoices, and order forms
• P for Promotion: Information about book launches, author websites, offering freebies, presentations and storytimes, free publicity ideas and tips, and more
• All the information listed within the course description

Requisitos

• An interest in learning ways about promoting and marketing books that don't include paid advertisement and social media
• A device to view the course