How to Build a Strong Personal Brand: A step by step guide

Descripción

Your personal brand is what people say about you when you're not in the room - Jeff Bezos, Amazon Having started my own company at the age of 19 and never worked for anyone else, I've successfully built and used my personal brand to drive company growth over the 20 years we've been in business. We are now a team of just under 20 turning over just shy of a million GBP a year. Much of that growth can be attributable to opportunities I've developed through my own brand. I've been a blogger since the mid 2000's and run my own YouTube channel which in one single year I uploaded entrepreneurship tips every day for a complete year. I've been coaching and speaking all over the UK and Europe on the topic of personal branding for the last five years and this course is an amalgamation of the main areas I cover time and time again. I guest lecture on Exeter and London Business School MBA programs as well as teaching students up and down the country how to develop and use their own brand value to increase their chances of employability. I'm incredibly passionate about this subject and regularly use stories that have come from my very own journey.

Lo que aprenderás

• After taking this course you will understand personal branding and the importance of it. You'll understand how to setup your own platforms and digital footprint. You'll understand the offline aspects to personal brand and how you can leverage opportunities from them.

Requisitos

• None. All you need is the enthusiasm and passion to improve your own personal brand