Brand Strategy: Vision, Customers, Value, Identity
udemy · Negocios · ⭐ 4.87 (65 reseñas) · Todos los niveles · en · ⏱ 1 h
Impartido por Kit Hindin, Creative Director & Startup Coach · 239 alumnos
19.99 USD
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Descripción
This brand strategy course equips you with the proven strategies to unlock your brand’s potential and make smart, savvy brand decisions. Buckle up and embark on a journey that will reshape your vision, connect you with your ideal customers, and empower you to build a brand that stands out from the crowd. Learn the six pillars of brand strategy to set yourself up for success. Kit Hindin is the Creative Director of New Media Design, and has worked with brand design and strategy for over 20 years. Kit also teaches innovation and entrepreneurship and has coached early-stage entrepreneurs in business fundamentals for over seven years. "Having watched many brands skip over the essential foundations and jump straight into logos and campaigns, I want to give everyone access to the core principles of band strategy, like understanding your why, knowing your customers and competitors, learning how to communicate your value proposition, and creating a solid brand identity." Why This Course Matters: A strong brand is built on a strong foundation. Before you develop your brand voice, identity, or logo, this course equips you to understand the essence of your business and the people you serve. This knowledge will inform every aspect of your brand strategy, ensuring authenticity and customer resonance. Course Structure: This course is divided into six core modules, focusing on the six pillars of brand strategy, each leading you closer to a deeper understanding of your business and customers.
Lo que aprenderás
- The six pillars of brand strategy
- How to develop a clear value proposition and turn features into benefits
- How to avoid the most common mistakes that startups make and give your brand an edge
- How to use behavioural science to tap into your customer's decision-making
- Strategies to communicate the value of your brand to those that matter most
- How to use journey mapping to deeply understand your customers needs and pain points
- How to develop a clear understanding of your brand identity, brand voice and personality
Requisitos
- No experience neccesary