Retail Store Operations and Store Management

Descripción

Learn to drive buying and purchasing decisions with proven techniques that really work and your bottomline will never be the same again. Whether it’s the human psychology of store layouts or the impact of guerrilla marketing, you’ll be able to generate more impulse buys that ever before. You’ll even learn about the subtle science of product placement so that you can: - Sell repeat customers ever more expensive products without them noticing - Create a layout in which every customer is primed to buy and keen to do so - Design displays and presentations that instantly catch the eye for the right reasons - Perfect a scientific sales strategy that you can deliver at scale to your audience Is retail operations an easy skill to master? If you have the right resources at your fingertips, you will be able to take your business in a whole new direction. That’s why we’ve made it our mission to connect you with everything you need to know to: - Target high-spending customers and show them what they should buy - Drive repeat sales while also nudging customers to make impulse buys - Leverage the power of bulk discounts and add-on products like a pro Will this course work for me? If you work in retail, business, or even acquisitions, you will benefit greatly from this course. It’s a chance to understand decades of consumer research and thousands of psychological studies so that you can see what really drives a customer to make a purchase. The truth is that your career will never be the same again once you understand what really turns someone from a browser into a buyer. Isn’t it time you got up to speed?

Lo que aprenderás

• Explain the Various Elements of Retail Store Operations
• Explain What is Store Design and Layout
• Explain the Types of Floor Plans
• Explain What are Planograms
• Explain the Types of Visual Product Placement
• Explain the Role of Signage in Retail Stores
• Explain the Role of Coupons in Retail Marketing
• Explain What is Guerrilla Marketing
• Explain What is Impulse Buying
• Describe the Responsibilities of a Store Manager
• Explain the Purpose of Mannequins In Retail Stores
• Explain What is Up Selling
• Explain What is Inventory Management
• Describe Factors Affecting Buying Decision of Customers
• List Tips for Efficient Store Operations and Management

Requisitos

• No prior knowledge is required.