Market Research: Dekker's Complete Marketing Research Course

Descripción

Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator Program Welcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President. Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs. Major Market Research Sections: • Introduction to the 3 Types of Market Research & the 3 Types of Data • Exploratory Research, including interviews, focus groups, and case studies • Competitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template) • Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurements • Causal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketing • Market Sizing & Demand Forecasting using various tools and approaches • Empirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand Growth • Customer Decision Journey Mapping • Conversion Rate Optimization (CRO) • Marketing Psychology Research • Lead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and Sparktoro • Data-Driven Media Analysis • Service Sector Analytics • Product Performance Analytics Key Market Research Topics: • Market Research & Marketing Research • Market Research Analysis & Market Research Analyst Training • Competitor Analysis • Marketing Analytics & Marketing Analysis • Research Methods • Qualitative & Quantitative Research • Consumer Analytics • Web Analytics & Conversion Rate Optimization (CRO) This course ensures you stay ahead of the curve with today's most impactful and trending techniques in market research and marketing.

Lo que aprenderás

• Market Research and Analytics
• Market Sizing & Demand Forecasting
• Product Performance Analytics
• Conversion Rate Optimization
• Customer Journey Mapping
• Competitive Intelligence
• Lead Generation and Partner Acquisition
• Exploratory Insights
• Data-Driven Media Analysis
• Service Market Analytics
• Brand Growth Metrics
• Case Study Interviews
• Evidence Based Marketing
• Core Market Research Strategies

Requisitos

• No prior knowledge is required, but a basic understanding of marketing is a plus.
• Dive in with curiosity and a passion for learning exciting new things!