Visual Merchandising 101

Descripción

Ever wonder about the process of creating inspiring window displays? Or who changes the floor plan and mannequins every time you visit your favorite store? Visual Merchandising 101 is a class for anyone who is interested in starting a career as a Visual Merchandiser, anyone who is a retail business owner and wants to improve their revenue or brand identity through strong merchandise presentation, or anyone who is simply interested in learning about this sometimes mysterious profession. Cristina here, a Visual Merchandise Manager who has worked for Bloomingdale's, Neiman Marcus, and IKEA. I'm offering up over 10 years of my knowledge in Visual Merchandising to help you begin your career or improve your retail business. Experience with both luxury and big-box stores gives me a wide perspective on how to visually translate the brand identity of various retailers and meet different customer expectations. I started my career in 2010 with no experience and worked my way up from Visual Merchandiser to Visual Lead, to Visual Merchandise Manager, and you can too. What you'll learn in this class: • Role of a Visual Merchandiser • Merchandising fundamentals for apparel • Merchandising fundamentals for accessories • Color Theory • Mannequin Styling • Floor Plan Fundamentals • Window Display Fundamentals • Job Opportunity & Portfolio Tips In a retail climate with unrelenting online competition, it is more important than ever before to employ strong visual merchandising techniques in a brick & mortar store.

Lo que aprenderás

• Fundamentals of Retail Floor Plan Design; sight-lines, fixtures, safety regulations, customer traffic flow
• Fundamentals of Mannequin Styling and Window Display; mannequin types, manufacturers, poses, composition, theme, color story, lighting, implementation plan
• How to create a Visual Merchandising Portfolio; various options for portfolio design, interview tips and job opportunity insights
• Fundamentals of merchandising apparel and accessories; learn techniques to present merchandise in an elevated manner.

Requisitos

• No experience necessary! This course is for beginners.