The Complete Marketing Attribution Course

Descripción

In just a few hours, master a critical concept of marketing analytics: marketing attribution We'll start with the basics: • Understanding digital marketing channels • Defining the common marketing attribution models:• last touch (last click) • first touch (first click) • multi-touch models: position based, linear, and decay and work our way up to advanced topics like: • Selecting the best attribution model for your business • Understanding how offline marketing and view-through value factor into marketing attribution This course will also show you how to implement attribution models - from tracking parameters through analyzing the impact of different models in Google Analytics. Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.

Lo que aprenderás

• You'll understand the most common attribution models
• You'll be able to select the best attribution model for your organization
• Using Google Analytics, you'll be able to see the impact of different attribution models on your marketing performance

Requisitos

• Familiarity with digital marketing is helpful, but not required
• Google Analytics is used in a couple lessons of the course. If you don't have your own GA account, the course walks you through getting access to a free demo account so you can follow along