The First and Only CVM Certification for Telecom

Descripción

Every major telecom operator runs Customer Value Management. None has a textbook for it. No school teaches CVM. No degree covers it. No shared playbook exists. Every team learns the hard way - through trial, error, and institutional knowledge that rarely gets passed on. The CVM Certification closes that gap. It is the first and only comprehensive training for professionals working in Customer Value Management in telecom. 8 modules covering the full CVM scope - from foundations to execution: • CVM Fundamentals - why CVM exists and what it takes to run it • CVM Organisation - structure, ownership, governance, and the CVM career path • Portfolio & Program Thinking - how to design and prioritize a CVM program portfolio • CVM Programs - onboarding, upsell, retention, churn prevention, and NBA orchestration • KPIs & Measurement - how to prove CVM impact with control groups and credible reporting • CVM Technology - data, AI/ML, campaign execution, and the technology blueprint • Working with the Organisation - cross-functional alignment and influence • Integrating CVM - maturity, leadership, and the 30-60-90 day execution plan Based on the CVMBoK, shaped by 30+ industry experts, and led by Kristine Raumane - CVMBoK co-author with 15+ years of experience running CVM in telecom. This certification is designed for CVM practitioners, managers, analysts, and leaders who want a structured understanding of the discipline, as well as professionals in Marketing, Product, Data, and Technology who work closely with CVM teams. By the end of the course, learners will understand how to build and govern CVM programs, measure customer value, apply data and AI in customer decision-making, and integrate CVM into the wider organization through proven operating models and execution frameworks. Fully online, self-paced, approximately 6 hours to complete.

Lo que aprenderás

• Build CVM programs that reduce churn and grow customer value across the full acquire-grow-retain cycle.
• Set up and structure a CVM team - ownership, governance, reporting lines, and the hybrid skillset the role requires.
• Speak both business and data - translate commercial goals into data requirements and insights into action.
• Measure CVM impact with KPIs, control groups, and credible reporting that proves causality to leadership.
• Apply a 30-60-90 day plan to integrate CVM into your organization from day one.

Requisitos

• You work in telecom - or want to.
• No technical or marketing qualifications required.