Forecasting for Marketers: Mastering Google Analytics

Descripción

Unlock GA4 forecasting to assess channel performance, retention, checkout behavior, and revenue. This course helps marketers turn Google Analytics 4 data into clear reports, forecasts, and monitoring workflows for decisions. Throughout the course, you’ll explore: Traffic Source Analysis: Use filters, comparisons, dimensions, and segments to assess sources and landing pages clearly. Retention Cohorts: Build channel cohorts, read return rates, and compare return with return-to-purchase behavior. Campaign and Funnel Reporting: Register custom dimensions, metrics, and calculated metrics; then locate checkout drop-off with ecommerce reports and funnel explorations. Sessions and Revenue Forecasts: Separate trend, seasonality, and noise; use GA4 predictive metrics, Looker Studio, Google Sheets, and FORECAST.LINEAR to forecast next month’s sessions and revenue. Automated Monitoring: Create alerts, scheduled reports, PDF dashboard delivery, and email notifications for important performance shifts. By the end of the course, you’ll be able to evaluate performance with focused GA4 views, make forecasts with stated uncertainty, and scale monitoring without alert fatigue.