Marketing
coursera · Negocios · en
Impartido por Pearson
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Descripción
Learn how marketing extends far beyond advertising to influence every facet of a business, from defining the product and its price to identifying the target audience. This course will show you how to strategically shape the entire promotional mix, including sales methods, product descriptions, and branding, to build a cohesive identity. By the end of this course, you will be able to analyze how these core functions intertwine to establish a powerful brand for products and services across any industry.