China Strategy
coursera · Negocios · en · ⏱ 12 h
Impartido por Prof. Xufei Ma, Dr. Frank Ng
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Descripción
This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.