udemy · 84.99 USD · ⭐ 4.56 · ⏱ 20,5 h · en
Designed by an MBA graduate and inspired by top global business schools, this course offers a complete foundation in marketing, analytics, pricing, and strategy.
Across eight comprehensive modules, you’ll explore how businesses understand markets, craft strategies, analyze data, and scale globally. Through 150+ lectures and case studies from Amazon, Tesla, Apple, and Uber, you’ll learn how to make data-driven and strategic business decisions with confidence.
This course is ideal for MBA aspirants, product managers, entrepreneurs, and business professionals who want a structured, practical approach to mastering marketing and business strategy.
Module 1: Foundations of Marketing Management
Start by understanding what marketing truly means and why it drives every successful business. You’ll explore the Marketing Mix (4Ps and 7Ps), Segmentation, Targeting and Positioning (STP), and Value Proposition Design. Learn how to conduct SWOT Analysis and apply Holistic Marketing through real company examples.
Practical assignments help you design a marketing mix, build a value proposition, and analyze Amazon’s SWOT — grounding you in marketing fundamentals that every MBA builds on.
Module 2: Business Strategy & Strategic Thinking
Discover how great companies define and execute their strategy. Learn the difference between strategy and tactics, create your own strategy roadmap, and study Samsung’s corporate strategy as a model. You’ll also explore vision, mission, goals, and frameworks like VRIO, Value Chain, Product Life Cycle, and BCG Matrix.
By the end, you’ll understand how strategic thinking aligns business direction, operations, and long-term growth.
Module 3: Business Models & Monetization
Understand how companies generate value and revenue. You’ll master the Business Model Canvas, learn how innovation and differentiation sustain competitiveness, and explore modern models such as freemium, subscription, and platform businesses.
Case studies like Uber and Netflix demonstrate how top firms scale using creative monetization approaches. Assignments guide you in evaluating and designing business models that fit your product or startup idea.
Module 4: Marketing Analytics & Performance Measurement
Learn to turn marketing data into strategic insights. You’ll study the four types of analytics—descriptive, diagnostic, predictive, and prescriptive—and apply them using real metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Understand how to track campaigns, analyze funnels, and connect data to business outcomes.
Hands-on assignments help you calculate CAC:LTV ratios, interpret retention data, and measure campaign effectiveness.
Module 5: Segmentation, Targeting & Predictive Analytics
Move beyond surface-level marketing and use data to understand customers deeply. You’ll explore demographic and behavioral segmentation, perform RFM Analysis, and learn the basics of K-Means Clustering. The module concludes with predictive analytics and linear regression to forecast key business metrics like demand and retention.
Case studies and exercises help you translate analytics into strategic marketing decisions.
Module 6: Pricing Strategy & Revenue Optimization
Master how pricing shapes perception, demand, and profitability. Starting with demand curves and price elasticity, you’ll learn to apply pricing frameworks such as cost-plus, competitor-based, and value-based pricing.
You’ll also explore real-world monetization models—transaction-based, subscription, and platform pricing—and work on case studies like hotel dynamic pricing and ride-sharing surge pricing. Each concept connects pricing strategy directly with customer and market behavior.
Module 7: Global Strategy & International Marketing
Expand your view beyond domestic markets and explore how global companies operate. You’ll analyze international strategy types—global, multi-domestic, and transnational—and study how McDonald’s localizes its global brand.
You’ll also understand key market entry modes such as exporting, franchising, joint ventures, and acquisitions, along with the risks and managerial challenges that accompany global growth.
Module 8: Applied Business Analytics with Excel
Bring everything together in this practical, hands-on module. You’ll work with Microsoft Excel to apply real business frameworks using Pivot Tables, VLOOKUP, and data visualization tools.
By the end, you’ll be able to analyze datasets, create performance dashboards, and communicate insights effectively. The module concludes with an applied Excel project and final takeaways connecting all MBA concepts into one integrated skill set.
MBA 2025: Marketing Strategy, Analytics & Business Models Masterclass bridges theory and real-world application. It’s not about memorizing concepts but mastering how to think strategically, analyze intelligently, and act decisively.
Whether you’re preparing for business school, managing a team, or launching a startup, this course gives you the complete toolkit to lead and make data-driven business decisions.
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